LogRocket product launch checklist

	A	B	C	D	E	F
1	LAUNCH NAME			LAUNCH DETAILS
2	Phase	Status	Last update date	Deliverable	Description	Notes
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4	Product planning and details			Discovery	Conduct customer interviews, surveys
5				Research	Explore competitive analysis, market research, internal dataE
6				Set vision and strategy	Create two to three year vision and strategy with milestones
7				Product concept doc	Draft product concept doc to review with leadership
8				Legal (if applicable)	Work with legal team for any legal manners to be covered with your feature/launch
9				Pricing (if applicable)	Reach out to finance regarding pricing, contract and sku requirements
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11	Go to market plan			Gather your GTM team	Identify all parties internally needed to represent for success of launch (support, sales, marketing, implementation etc)
12				Documentation	Create any documents necessary for internal use and external knowledge purposes
13				Training	Come up with a plan for training internal teams
14				Create positioning	Work with marketing on creating a positioning statement
15				Alpha/Beta launch	Identify and onboard early adopters of feature
16				feedback collection	Identify outlets to gather feedback from early customers
17				Rollout plan	Create your rollout plan timeline including any alpha/beta phases
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19	Define success			Identify key metrics	What is the north star metric for success? What other metrics are important?
20	Define success			Instrumentation	How will you gather the data? Do you need internal analytics help? Will you use google analytics or other?
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