|As intense bushfires continue to grow in Australia, it is our duty of care to ensure that our work and efforts in the media, data & advertising industries take these affected areas into consideration.|
This means removing advertising targeting from affected areas to allow for organic community notices to show consistently in the social feeds and search results of the thousands of people who are currently at risk. This is the type of content that will save lives.
I've created a bulk spreadsheet of all areas currently on alert and emergency warnings for you to easily upload into your platform targeting capabilities. This spreadsheet is scraping the Google.org Crisis Map and will update automatically.
Please share this post or the link to the public spreadsheet amongst your peers.