BH17.0_Master Schedule of Classes + Labs
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJK
1
Cohort 17 - January-March 2021
NOTE: Schedule is subject to change. For the latest version visit:
https://try.bizhack.com/dmeschedule
2
Week #SessionTopicSub-TopicsDateTimeVideoconference Link (Password Protected)Password for Zoom session9 Step Assignments Due DateAssessmentPresentation Recording & PDF
3
1Class 1Define Target CustomersValue statement
Customer Personas
Target Audiences
Monday 1/253-5:30 pm ETtry.bizhack.com/dmeclassbizhackPre-Work: Technical SetupDigital Marketing Test & Start of Semester Knowledge AssessmentBizHack LearnWorlds Platform
4
Lab (Group Coaching)Technical Checklist & Target AudiencesWednesday 1/27Afternoon (1 hour, times vary)try.bizhack.com/dmeclassbizhack
5
Class 2Determine Customer ApproachOffer
Marketing Funnel
Buyer’s Journey
Message
Call to Action
Thursday 1/283-5 pm ETtry.bizhack.com/dmeclassbizhackStep 1: Create Customer Personas & Build AudiencesBizHack LearnWorlds Platform
6
2Class 3Create Effective MessagingFacebook Ads, Part I
Email Automation
Monday 2/13-5 pm ETtry.bizhack.com/dmeclassbizhack Step 2: Make a Thumb-Stopping VideoBizHack LearnWorlds Platform
7
Lab (Group Coaching)Building Blocks for a Facebook Video AdWednesday 2/3Afternoon (1 hour, times vary)try.bizhack.com/dmeclassbizhack
8
Class 4Campaign ObjectiveFacebook Ads, Part II
Retargeting
Lead Ads
Lead Forms
Landing Pages
Thursday 2/43-5 pm ETtry.bizhack.com/dmeclassbizhack Step 3: Launch 1st Ad for Video ViewsBizHack LearnWorlds Platform
9
3Class 5Social Media & StorytellingOrganic Social Media
SEO
Generation vs Capture
Google Ads
Monday 2/83-5 pm ETtry.bizhack.com/dmeclassbizhackStep 4: Map out the Customer Journey & Step 5: Determine a Free Irresistible OfferBizHack LearnWorlds Platform
10
Lab (Group Coaching)Launch a Facebook Video AdWednesday 2/10Afternoon (1 hour, times vary)try.bizhack.com/dmeclassbizhackMid-Semester Knowledge Assessment
11
Class 6Measuring ResultsFB Analytics
Google Analytics
Email Nurture Campaigns
Thursday 2/113-5 pm ETtry.bizhack.com/dmeclassbizhackStep 6: Analyze & Optimize the 1st AdBizHack LearnWorlds Platform
12
Catch Up WeekMonday 2/15
13
4Class 7Email Marketing & AutomationMailchimp
Zapier
Messenger Bots
ManyChat
Monday 2/223-5 pm ETtry.bizhack.com/dmeclassbizhackStep 7: Build a Lead Form or Landing PageBizHack LearnWorlds Platform
14
Lab (Group Coaching)Launch a Retargeting CampaignWednesday 2/24Afternoon (1 hour, times vary)try.bizhack.com/dmeclassbizhack
15
Class 8Content MarketingSEO Content
Writing for the Web
Content Blueprint
Content Calendar
Thursday 2/253-5 pm ETtry.bizhack.com/dmeclassbizhackStep 8: Launch 2nd Ad for Lead Generation or Traffic BizHack LearnWorlds Platform
16
5Class 9Putting It All TogetherInstagram
LinkedIn
Twitter
Monday 3/13-5 pm ETtry.bizhack.com/dmeclassbizhackStep 9: Analyze & Optimize the 2nd AdBizHack LearnWorlds Platform
17
Lab (Group Coaching)Workshop your Final PresentationWednesday 3/3Afternoon (1 hour, times vary)try.bizhack.com/dmeclassbizhack
18
Class 10Final PresentationsPeer Learning Case StudiesThursday 3/43-7 pm ETtry.bizhack.com/dmeclassbizhackFinal PresentationsDigital Marketing Test (retake) & End of Semester Knowledge AssessmentBizHack LearnWorlds Platform
19
6Public EventGraduation CelebrationWednesday 3/1012:30-2:30 pm EThttps://bizhack90.eventbrite.combizhackPost-Work: Now Close those Sales!Streamed on Facebook Live and posted on YouTube
Loading...