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1.1 Enterprise & Entrepreneurs Mastered
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1.1.1 The dynamic nature of business.
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I can explain what is meant by the dynamic nature of a business.
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I can explain why new business ideas come about due to changes in technology
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I can explain why new business ideas come about due to changes in what consumers want and products becoming obsolete
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I can explain how new business ideas come about from adapting existing ideas
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I can explain how new business ideas come about from original ideas.
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1.1.2 Risk and reward.
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I can explain the impact of risk on business activity such as business failure, financial loss and lack of security.
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I can explain the impact of reward on business activity such as business success, profit and independence.
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1.1.3 The role of business enterprise.
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I can explain the purpose of business activity.
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I can identify the difference between goods and services.
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I can explain how businesses need to meet customers needs.
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I can discuss methods a business could use to add value to its products and services.
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I can explain the importance of branding in creating customer loyalty and increasing market share.
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I can explain how convenience can add value to products and services.
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I can discuss the importance of quality and design in adding value.
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I can explain what can create a USP for a business.
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I can discuss the role of an entrepreneur including organising resources, making business decisions and taking risks.
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1.2 Spotting a business opportunityMastered
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1.2.1 Customer needs
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I can identify customer needs that a business must consider.
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I can explain how customers will be influenced by price.
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I can explain how quality is determined by a business's ability to meet customers' expectations.
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I can explain how a business can offer choice because different customer's have different tastes and needs.
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I can describe how convenience is an important factor in determining how customers make decisions about what to buy and what services to use.
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I can analyse the importance to the success of a business to identify and understand their customers needs.
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1.2.2 Market research
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I can describe the purpose of market research.
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I can explain different types of primary research such as questionnaires, focus groups and observations.
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I can explain different types of secondary research such as internal and external sourced information.
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I can explain the use of qualitative data in market research.
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I can explain the use of quantitative data in market research.
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I can describe the role of social media in collecting market research.
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I can analyse the importance of the reliability of market research data.
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1.2.3 Market segmentation
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I can identify market segments.
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I can discuss the ways in which a small business could segment its market.
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I can explain how a market map could be used to identify gaps in the market and competitors.
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1.2.4 The competitive environment
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I can explain the importance of understanding the competitive environment to a business.
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I can describe how a swot analysis could help a small business understand its competitors.
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I can explain how the impact of competition could affect a business's decision making.
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1.3 Putting the business idea into practiceMastered
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1.3.1 Business aims and objectives
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I can identify business aims and objectives
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I can explain what financial aims and objectives are.
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I can explain what non-financial aims and objectives are.
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I can analyse why aims and objectives differ between businesses.
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1.3.2 Business revenues, costs and profits
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I can explain what revenue is and how to calculate it.
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I can describe what fixed and variable costs are
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I can calculate total costs.
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I can calculate profit and loss.
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I can explain what interest is and how to calculate it.
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I can describe what break even is and calculate the break even level of output.
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I can calculate the margin of safety.
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I can interpret information from a break even diagram.
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I can analyse the impact of changes in revenue and costs on the break even output.
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1.3.3 Cash and cash flow
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I can explain the importance of cash to a business to pay suppliers, overheads and employees
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I can describe the importance of cash to a business to prevent business failure and insolvency.
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I can explain the difference between cash and profit.
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I can interpret information from a cash flow forecast.
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I can calculate cash inflows and cash outflows.
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I can calculate net cash flow and opening and closing balances.
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1.3.4 Sources of business finance
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I can describe short term sources of finances such as overdrafts and trade credit.
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I can describe long term sources of finances such as personal savings, loans, crowdfunding etc.
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1.4 Making the business effectiveMastered
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1.4.1 The options for start up and small businesses
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I can explain concept of limited liability
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I can describe the difference between limited and unlimited liability
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I can analyse the implications on the business owners of limited and unlimited liability.
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I can describe the different kinds of business ownerships for a start up.
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I can analyse the advantages and disadvantages of different kinds of business ownership.
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I can explain the option of starting up and running a franchise operation.
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I can analyse the advantages and disadvantages of franchising.
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1.4.2 Business location
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I can describe the factors influencing business location such as proximity to the market, labour, materials and competition.
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I can explain that the nature of the business activity can influence the business location.
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I can analyse the impact of the internet on the business location decisions such as ecommerce and fixed premises.
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1.4.3 The marketing mix
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I can explain what is meant by the marketing mix.
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I can describe the importance of each element of the marketing mix.
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I can explain the importance of balancing the marketing mix based on the competitive environment.
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I can describe the impact of changing consumer needs on the marketing mix
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I can analyse the impact of technology on the marketing mix such as ecommerce and digital communication.
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1.4.4 Business plans
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I can identify the elements of a business plan.
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I can describe the role and importance of a business plan.
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I can analyse the role and importance of a business plan in minimising risk
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I can evaluate the role and importance of a business plan in obtaining finance.
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1.5 Understanding external influence on businessesMastered
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1.5.1 Business stakeholders
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I can identify stakeholders in a business and their aims.
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I can explain how stakeholders are affected by business activity.
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I can describe how stakeholders impact on business activity.