CLIENT - Visionary Social Content Library

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6	CLIENT - Visionary Social Content Library
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8	The Visionary Team have created your Content Library so that you can easily re-schedule the content we have produced for you, multiple times per year. This source of truth can be easily edited, added to and re-organised by anyone in your Marketing team. NOTE - If The Visionary Team manages your Social Media channels, please advise your Creative Director before making any changes so that we can ensure it aligns to your overall Digital Strategy.
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14	Post Image or Video (stored in your VISIONARY Drive)	Social Media Post Copy	Social Platforms	Purpose of content / Notes

15	image03.jpg	Many people view Digital Advertising as negative, or even evil. Indeed it can be. But this is only half the story. If the product or service being advertised is poor quality, brings harm, or doesn't deliver its promises, then advertising it has ethical connotations. But if a product or service delivers more value than it costs ... If it has the potential to make a positive impact in the world ... If it is something that can truly help people in profound ways ... Then advertising can be the catalyst for massive positive changes in the world. And this makes Digital Advertising a noble art form. #animation #animatedexplainer #animatedexplainervideo #corporatevideo #corporateanimation #innovative #explainervideo #videomarketing #visionary #FacebookAds #LinkedInAds #ContentMarketing #Copywriting #video	LinkedIn XXXXX LinkedIn XXXXX LinkedIn FB Insta Twitter
16	image04.jpg	Digital Marketing and Advertising is an art. But when you're developing marketing for your business, never forget that the key objective is to SELL. ... not necessarily to be creative or to look good. Of course, premium looking marketing assets and creative strategies are still very important for brand development and sub-communicating your value. But the key is to keep your eyes on your strategic objective as your first and foremost priority. #animation #animatedexplainer #animatedexplainervideo #corporatevideo #corporateanimation #innovative #explainervideo #videomarketing #visionary #FacebookAds #LinkedInAds #ContentMarketing #Copywriting #video	LinkedIn XXXXX LinkedIn XXXXX LinkedIn FB Insta Twitter
17	image05.jpg	If you're a company that competes in the market based on the quality of service you provide ... If you're simply better than the competition ... Then it's critical that your marketing assets are professionally designed and look premium. Your marketing is often the first impression you are presenting to the world. Make it count. On the other hand - if your unique value is that you're cheaper than your competitors, premium designed marketing assets can actually be detrimental. In this case, it can even be better to use cheaper quality designs which sub-communicate that your service is simple with no frills. #animation #animatedexplainer #animatedexplainervideo #corporatevideo #corporateanimation #innovative #explainervideo #videomarketing #visionary #FacebookAds #LinkedInAds #ContentMarketing #Copywriting #video"	LinkedIn XXXXX LinkedIn XXXXX LinkedIn FB Insta Twitter
18	image06.jpg	The most effective marketing focusses on compelling the viewer's emotions. Plenty of studies have shown that buying decisions are made emotionally first, and then justified logically afterwards. Logical and rational reasons that your prospects should buy are still important, of course. But your focus should be on their emotional state. If your marketing pieces can have your viewer EXPERIENCING the difference between the pain points they are currently facing, and the benefits your service will bring to their daily life ... ... then they will be emotionally compelled to take the next step in your sales process. #animation #animatedexplainer #animatedexplainervideo #corporatevideo #corporateanimation #innovative #explainervideo #videomarketing #visionary #FacebookAds #LinkedInAds #ContentMarketing #Copywriting #video	LinkedIn XXXXX LinkedIn XXXXX LinkedIn FB Insta Twitter
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