| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | ||
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1 | Valentine's Day Planning | ||||||||||||||||
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3 | WEEK | ||||||||||||||||
4 | GOOGLE PLAY | APP STORE | ACTION | STATUS | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | OBJECTIVE | METRIC | COMMENTS | |
5 | Sync with marketing team + prepare creative brief Valentine's | On-going | Be consistent accross platforms and get creatives in time | ||||||||||||||
6 | x | x | Pitch big "Valentine's update" to Apple & Google | Done | Get a least one editorial featuring per platform in February | ||||||||||||
7 | x | x | Add Valentine's related keywords to metadata (1st update) | Done | Increase visibility by ranking in top 5 for keywords "valentine's day", "flower delivery" | Keyword ranking | |||||||||||
8 | x | Sync with UA team for Search Ads | Planned | Reach maximum visibility for Valentine's-related searches | |||||||||||||
9 | x | x | Captions experiment | Ready | Determine what messaging converts the best | ||||||||||||
10 | x | x | Update screenshots + icon to reflect Valentine's | Ready | Increase conversion by showing the users the app is up-to-date | ||||||||||||
11 | x | AB test old version 10%-audience | Planned | Collect learnings for next year | |||||||||||||
12 | x | x | Metadata update #2 (increase density + move to title) | Planned | Increase visibility by ranking in top 5 for keywords "valentine's day", "flower delivery" | ||||||||||||
13 | x | Update app preview to include Valentine's content in-app | On-going | Increase conversion by showing the users the app is up-to-date | |||||||||||||
14 | Sync with marketing team + prepare creative brief Mother's Day | Planned | Be consistent accross platforms and get creatives in time | ||||||||||||||
15 | x | Valentine's offers in Promotional Text | To prepare | Increase conversion by promoting special prices in app | |||||||||||||
16 | x | AB test Valentine's deals | To prepare | Collect learnings for next year by determining which promotion converts the best | |||||||||||||
17 | Valentine's Day | ||||||||||||||||
18 | x | x | Revert creatives (icon, screenshots, app preview) | Planned | Maintain good conversion performance | ||||||||||||
19 | x | x | Remove Valentine's keywords | Planned | Maintain good conversion performance | ||||||||||||
20 | x | x | Update screenshots to reflect Mother's Day | On-going | Increase conversion on App Store (+2pts) and Google Play (+3pts) | ||||||||||||
21 | x | x | Add Mother's Day related keywords in metadata | To prepare | Increase visibility by ranking in top 5 for keywords "valentine's day", "flower delivery" | ||||||||||||
22 | Report on Valentine's campaign | Planned | Evaluate campaign success, get learnings for following year | ||||||||||||||
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