PR Resource PESO Prompts
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PAID
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Sponsored social
Boost your social updates to reach a wider group of users or to spark engagement from existing fans. Promoted updates are part of the timeline of users but are clearly labeled as promoted.
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Brand ambassadorHire a prominent person to represent the brand in a positive light and by doing so help to increase brand awareness and sales.
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Retargeting adsRetargeting brings back website visitors. It works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
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Email marketingSend a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations.
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Outdoor advertisingTypes of outdoor advertising include billboards, bus benches, interiors and exteriors of vehicles, and signage posted on the exterior of your own brick-and-mortar location.
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Print adAn advertisement in newspapers, magazines, newsletters, flyers, or direct mail.
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Pay per click adsGuide traffic to a website via display banners or text banners.
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Sponsored website links
Pay a service like Outbrain or Taboola to promote your content alongside articles on popular websites. You probably know these services from the ‘around the web’ links beneath online articles.
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SponsorshipSupport an event, activity, person, or organization financially or through the provision of products or services.
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EARNED
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Media pitchingEntice journalists to tell your business’ story by offering a brief and compelling explanation of a particular issue, news angle or exclusive story.
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Influencer pitchingEntice influencers like bloggers and people with a large social media following to tell your business' story.
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Media tourA company spokesperson introduces a new product by being booked on TV and radio talk shows and conducting interviews with print and Internet reporters or influencers.
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Blogger eventInvite bloggers to an event related to your companies' products.
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Link buildingIncrease the search engine rankings of a page or website by increasing the number and quality of inbound links to a webpage.
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Guest postPublish an article on someone else’s website or blog to get backlinks, connect with new readers and increase brand visibility.
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Internal seedingSpread your business’ story by sharing it with employees and enticing them to share the story with their network.
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Speaking opportunitySpeak at an event to share your brands’ story with the audience and to network.
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Bylined articlePublish and article to position you and your brand as the leader and trendsetter in your field.
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InterviewArrange an interview with a media outlet or blog to earn attention for your brand.
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NewsjackingInject your ideas into a breaking news story to generate media coverage and social media engagement.
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SHARED
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InfographicDesign and promote visual representations of information, data or knowledge intended to present information quickly and clearly.
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Slideshare deckShare presentation decks with the SlideShare community to grow your audience and generate leads.
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PodcastHost a podcast or offer to be a guest on a podcast about your area of expertise.
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WebinarEducate your audience over a live presentation, lecture, workshop or seminar using video conferencing software.
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VideosCreate a video about your brand.
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LivestreamingBroadcast an event live via a streaming service like Facebook live, Periscope or Meerkat.
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Visual harvesting
Aka sketchnotes. Summarize meetings and presentations using visuals combined with text. Share these sketchnotes live on social media during events to get extra exposure.
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TwitterShare quick pieces of information and photos in an effort to drive people back to your site or landing pages.
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FacebookShare photos, updates, and general news with those who follow or “like” you.
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LinkedinJoin LinkedIn groups where you can meet people from the same industry, ask and answers questions, and engage in conversation.
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PinterestPost high-quality images to entice people to discover related content on your website.
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SnapchatTell your brand story to a young demographic. Tease new products and offer incentives to drive customers to your website.
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YoutubeYouTube gives you a gateway to be an educator in your industry. Upload webinars or videos speaking on important topics that further the education of your audience.
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OWNED
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Expert contentInvite a topic expert to share knowledge with your audience. Additionally, the expert can share the content with her own audience.
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Employee storyShare the story of an employee with your audience.
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Customer storyPublish an interview with customers of your product to leverage social proof with prospects.
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Influencer roundupInterview many influencers about a specific topic and bundle their answers in a publication. Entice the influencers to share the publication.
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Blog postPublish an article on your blog to get traffic to your website.
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Brochure and catalogPrint sales material and send it to prospects.
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E-bookPublish an e-book as a lead generation tool. Create a PDF e-book and let people download it in exchange for their email.
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Lead nurturingKeep prospects engaged via informative email sequences that are aimed at pulling people through your sales funnel.
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Email newsletterEngage customers and prospects via regular email updates.
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White paperPublish expert knowledge from your domain to increase authority. You might gate it behind an email opt-in to grown your lead database.
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ConferenceOrganize a conference about your domain topic. An expensive and time-intensive method to solifify though leadership and network with prospects and industry luminaries.
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Landing pageSet up a page designed to convert visitors.
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SkyscraperTop search engine results by publishing and promoting the best piece of content about a specific topic.
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Branded utilityBuild and promote a tool that makes the lives of your prospects easier.
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