What counts as a video view on each social network? Buffer's guide to video metrics
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FacebookFacebook LiveInstagramInstagram StoriesInstagram LiveSnapchat (Stories)TwitterPeriscopeYouTube
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What counts as a view?3s or more3s or more3s or moreUpon openingUpon joiningUpon opening3s or more
Upon pressing play or 3s after auto-play
Algorithm determined
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Auto-plays?YesYesYesBetween storiesNoBetween snapsYes
Live broadcast on Twitter feed
After a video ends
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Auto-loops?If < 30sIf < 30sYesNoNoNoIf < 6.5sNoNo
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Default audio stateMutedMutedMutedMutedMutedOnMutedMutedOn
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Maximum length120 min or 4 GB240 min60s10s60 min10s140sNo time limit
15 min (more if verified)
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Embeddable outside platform?
Yes
After live video ends
YesNoNoNoYesYesYes
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View counts for public?YesYesYesNoYesNoNoYesYes
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View counts for owner?YesYesYesYesYesYesYesYesYes
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Analytics dashboard for videos?
YesYesNoBusiness profilesNoNoYesNoYes
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Metrics
Minutes viewed
Unique viewers
Video views
10-Second views
Video average watch time
Audience and engagement (People Reached, Post Engagement, Top Audience, and Top Location)
And more...
Peak live viewers
+ Facebook video metrics
Views
Likes (and who liked the video)
Impressions
Reach
Engagement
Views (and who viewed the video)
Impressions
Reach
Engagement
Live viewers at any given time
Viewers
Views (and who viewed the snap)
Screenshots (and who took a screenshot of the snap)
Impressions
Media views
Total engagements
Video views
Completion rate
Live viewers
Replay viewers
Time watched
Duration
Comments received
Watch time
Views
Average view duration
Likes and dislikes
Comments
Shares
Videos in playlists
Subscribers
Demographics
Traffic sources
Playback locations
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Note: This spreadsheet is inspired by Andréa López and her work. Andréa creates helpful spreadsheets about social media on Casual Spreadsheets.
http://breakroom.casualspreadsheets.com/
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