My #PRstack: a practical guide to modern public relations tools and workflow
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This project is now locked. Please contact @wadds if you wish to make any further content changes
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AuthorTwitter IDTool(s)Status
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Cover
https://docs.google.com/document/d/1_7f6gSdhiywzXnV-xIQBcIgGlI-KbsvqqKUyggR8xJU/edit
Proofing
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Stephen Waddington
@waddsForeword: Tackling public relations workflow
https://docs.google.com/document/d/1UFd4KXM2fXGE_QZpi4esMj_cbc38wvsP50eldJdIfdQ/edit?usp=sharing
Proofing
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Table of contents
https://docs.google.com/document/d/1YD5RkTK__wPF_ie94sLuqsmf3ktXQgVPG2E5GtIAqN8/edit?usp=sharing
Fixed
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Social listening and planning - how to identify and listen to a community using the social web and other data sources
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1Gary Preston@garydprestonUsing Google Suggest to read the minds of your audience
https://docs.google.com/document/d/1j89gtdS_TU7D92JsAkU1enVCl9VKK-qAlB_NmZHX69c/edit?usp=sharing
Proofing
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2Michael Blowers@michaelblowersUsing Brandwatch to identify, listen and understand publics
https://docs.google.com/document/d/1S5rBEIXP2iFFTEX7TyddsrvDLvVcAovqpkYnk__FDXs/edit
Proofing
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3Ben Verinder@benverinderUsing Nomis and UK Government data to understand UK publics
https://docs.google.com/document/d/1HkmPUBlCrA471GSE141Kz6mzFdYVZtelEeV8DFCNPIs/edit#
Proofing
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4Matt Anderson
@mrmattanderson
Using Topsy for social media influencer and competitor analysis
https://docs.google.com/document/d/1_ATRnjK48QGijrC5lfd2QfSIM7mMAkYy6KQ6n41lTO0/edit
Proofing
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5Angharad Welsh@Welsh_PRUsing bluenod to visualise Twitter networks and identify influencers
https://docs.google.com/document/d/1-lN_z8_P3deYJEYhUjX7Ovsq1P9o9AGGJ6bUcbN8AFM/edit
Proofing
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6Kalli Soteriou@Cheeky_KalliUsing Hootsuite to gain social intelligence
https://drive.google.com/open?id=1q9zKu1IeDE76djbf-zcd2p5VVBQdZMNOuxvSI1wM1H4&authuser=0
Proofing
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Content - creating content as a means of public relations engagement
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7Andrew Ross@ajmrossUsing data and tools to hack infographics
https://docs.google.com/document/d/1AmZNihsDg7whpaGCuIeD_8MYGQ9RBt7ke5MYApW1h2A/edit?usp=sharing
Editing
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8Sarah Hall@HallmeisterUsing Hemingway to sharpen your written content
https://docs.google.com/document/d/1QNf129qJyxstmb_APeIGtuUC3XE29Kyn1L0XvoAizzE/edit?usp=sharing
Proofing
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9Stella Bayles@stellabaylesUsing Moz to ensure your Paid campaigns are Google safe
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Curation - curating content on the social web to turn social content into owned
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10Stuart Bruce@stuartbruceUsing Flipboard to curate social content
https://docs.google.com/document/d/1N75PSp95DBaqu8_aik7JCfJRLr58Hao6-eJg9vfZ2xU/edit
Proofing
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Building relationships online - examples of influencer relations and community management
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11Scott Guthrie@sabguthrieUsing Circloscope to build relationships on Google+
https://docs.google.com/document/d/1dSGVvdX6sYqpcbjEWmAghTkETVf08MyJ2jkyvWfca64/edit#heading=h.iuo14ealkhuh
Proofing
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12Dan Tyte@dantyteUsing ResponseSource to improve journalist relationships
https://docs.google.com/document/d/1QGsAsk8JAceUc-3Hf37wHHigmHjOdBhsN8WckZ2SXxk/edit?usp=sharing
Proofing
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Example #PRstack workflows - putting tools together to create a complete workflow
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13Andrew Smith@andismitUsing Buzzsumo, Feedly, Sniply and Buffer to gain a return from curation
https://docs.google.com/document/d/15a8e2Ql4NxJNOZYU4cx8VODh9ygHP3sP-0i2Ao51oYI/edit?usp=sharing
Proofing
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14David Sawyer@zudeprUsing a personal #PRstack for SEO, headlines, writing and images
https://docs.google.com/document/d/1GJhQRfwtXPTjDpLVy-moh8Uk9S0ohNH5E7INA7IxLKs/edit#
Proofing
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15Ross Wigham@rosswighamUsing Sprout Social to manage public sector campaigns
https://docs.google.com/document/d/1TaS6TMSQcv2vfk7UGUKiy-fnxJnSvENixNDVi7dukTI/edit
Proofing
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16Adam Parker@adparkerUsing Lissted and Nuzzel for targeted content discovery and monitoring
https://docs.google.com/document/d/1ZxmvDXGLV-IXY6lQWup77eVZiePMQtUgjuJijkg9bhk/edit
Proofing
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Project management - managing a public relations campaign or any form of project
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Max Tatton-Brown
@maxtbUsing Asana to modernise project workflow
https://docs.google.com/document/d/1QO17nbyJniEWJ83ha0ea05Fybt5LW0TePwSGfJr5qmI/edit?usp=sharing
Proofing
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