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VISION
What is your purpose for creating the product?
Which positive change should it bring about?		Provide a simple way to schedule a call with Apiko representatives. Increase lead conversion
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TARGET VISION
Which market or market segment does the
product address?
Who are the target customers and users?		NEEDS
Which problem does the product solve?
What benefit does it provide?		PRODUCT
What product is it?
What makes it stand out?		BUSINESS GOALS
How is the product going to benefit the
company?
What are the business goals?
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Middle-to-large business owners who want to make a digital transformation of their businesses.- Provide an understanding of people who stand behind Apiko
- Allow a simple way to schedule a call with Apiko's representatives		Website with an intuitive designIncrease lead conversion
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