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Client Success Story: Silver - Gulf Region
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Client: Silver (confidential Gulf region client)
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Agency: Winigital
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Objective: To drive engagement, conversions, and online sales through targeted digital and eCommerce campaigns across the Gulf region.
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Overview:
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Silver, a well-known brand in the Gulf region, partnered with Winigital to elevate their digital presence and boost audience engagement. The primary objective was to increase messaging conversations, expand reach, and drive online sales through eCommerce-focused campaigns. By implementing a mix of messaging, engagement, and eCommerce strategies, Winigital crafted a comprehensive approach to maximize Silver's impact in the market.
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Campaign Highlights:
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1. Messaging Campaigns - Our messaging-focused campaigns were instrumental in generating conversations with the audience:
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o Silver New Messages: Reached 652,000+ users, generating 2,357 messaging conversations at an efficient cost per result of $5.08.
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o Silver Messages: Another campaign that engaged 572,277 users, resulting in 2,804 conversations at a cost of $2.50 per result.
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2. ThruPlay Video Campaign - The "Views Silver" campaign used a video approach, achieving over 11 million impressions and a cost-effective $0.01 per ThruPlay, increasing brand awareness and engagement.
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3. Wider Reach Campaign - The "Silver Kingdom Reach" campaign reached nearly 3 million users with over 25 million impressions, maintaining a cost of $1.52 per 1,000 people reached.
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4. eCommerce Campaign - Recognizing the potential for online sales, we launched an eCommerce-focused campaign:
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o New Sales Campaign: This campaign targeted users with a shopping intent, driving 612 website add-to-cart actions at a low cost of $0.73 per action. Another eCommerce campaign achieved 639 add-to-cart actions for $0.56 per result, boosting Silver's online sales pipeline.
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Results:
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* Total Reach: Over 3.6 million unique users across all campaigns.
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* Total Impressions: 45+ million impressions, enhancing brand visibility and engagement in the Gulf region.
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* Conversions: The eCommerce campaigns contributed to significant online sales interactions, optimizing cost per add-to-cart and supporting Silver's revenue goals.
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* Total Spend: With a budget of $36,041.95, we maximized ROI by strategically allocating resources across messaging, video, and eCommerce campaigns.
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Conclusion:
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Winigital's innovative digital and eCommerce campaign strategy for Silver resulted in impressive reach, engagement, and online sales conversions. By combining messaging, video, and targeted eCommerce approaches, we helped Silver achieve their marketing and revenue goals. This success story demonstrates Winigital's ability to drive impactful, multi-channel digital marketing campaigns that align with our clients' business objectives.
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