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CategoryStatusTactic
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Visual content Ensure your images’ filenames are relevant and descriptive
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Compress your images and videos
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Create informative and captivating video thumbnails
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Add relevant categories and tags to your videos
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Host your videos on reputable sites
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Page Titles Do in-depth keyword research
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Ensure your page title is captivating and engaging
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Balance your page’s title length
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Align your page title with the meta description
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Optimize your page title for mobile
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HeadersStructure your headings hierarchically
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Your most important content stands out
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Put your primary keyword in your H1
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Meta DescriptionsKeep your meta descriptions concise and informative
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Front-load your meta descriptions with the most important details
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Use action words in H1's
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Include a call to action
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Match your meta description with users’ search intent
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Image alt text Make your image alt-text are indeed descriptive

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Include keywords in your image alt–text
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Stay away from keyword stuffing
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Avoid duplication of alt–texts
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Structured MarkupEnsure structure data is relevant to content
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Use the correct markup syntax
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Ensure your properties are complete
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Make sure your properties are descriptive
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Page URLsSeparate words on your URL with hyphens
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Incorporate target keywords
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Ensure your URL words are in lowercase form
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Make sure you’re not using ‘stop words’
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Remove special characters and symbols from your URLs
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Internal linkingPlace your anchor text strategically
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Ensure your links are relevant and contextual
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Give priority to important pages
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Make sure you’re consistent with your linking structure
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Mobile ResponsivenessEnsure your design is mobile-friendly
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Adjust your website’s font sizes for mobile readability
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Optimize your images for mobile devices
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Site SpeedEnhance your server response time
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Optimize images for better speed
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Reduce the number of HTTP requests
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Use Browser Caching
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