MSc Social Media and Management Programme Specification 2024-25

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1	ACADEMIC QUALITY TEAM
2	Programme Specifications 2024-25
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5	Programme Title			MSc Social Media and Management
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7	This document applies to students who commenced the programme(s) in:			2024			Award type			MSc
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9	What level is this qualification?			7			Length of programme			1 year
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11	Mode of study (Full / Part Time)			F/T
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13	Will the programme use standard University semester dates?			Yes			For York Online programmes, will standard dates for such programmes be used?			NA
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15	Awarding institution			University of York			Board of Studies for the programme			Sociology
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17	Lead department			Department of Sociology			Other contributing departments			School for Business & Society
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19	Language of study and assessment			English			Language(s) of assessment			English
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21	Is this a campus-based or online programme?			Campus
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23	Partner organisations
24	If there are any partner organisations involved in the delivery of the programme, please outline the nature of their involvement. You may wish to refer to the Policy on Collaborative Provision
25	N/A
26	N/A
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28	Reference points
29	Please state relevant reference points consulted in the design of this programme (for example, relevant documentation setting out PSRB requirements; the University's Frameworks for Programme Design (UG or PGT); QAA Subject Benchmark Statements; QAA Qualifications and Credit Frameworks).
30	There is no QAA Sociology Subject Benchmark Statement for PGT level but the UG benchmarking was consulted as well as the QAA ‘Framework for Higher Education'.
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32	Credit Transfer and Recognition of Prior Learning
33	Will this programme involve any exemptions from the University Policy and Procedures on Credit Transfer and the Recognition of Prior Learning? If so, please specify and give a rationale
34	No
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36	Exceptions to Regulations
37	Please detail any exceptions to University Award Regulations and Frameworks that need to be approved (or are already approved) for this programme. This should include any that have been approved for related programmes and should be extended to this programme.
38	N/A
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40	Internal Transfers
41	Please use the boxes below to specify if transfers into / out of the programme from / to other programmes within the University are possible by indicating yes or no and listing any restrictions. These boxes can also be used to highlight any common transfer routes which it would be useful for students to know.
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43		Transfers in:	Yes. Restrictions = meeting entry grades and availability of space on the desired programme. Transfer must be by end of Week 4				Transfers out:	Yes. Restrictions = availability of space on the desired programme within Sociology or another Dept and meeting entry requirements.
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46	Statement of Purpose
47	Please briefly outline the overall aims of the programme. This should clarify to a prospective student why they should choose this programme, what it will provide to them and what benefits they will gain from completing it.
48	Social media are radically transforming the world we live in. Operating on a global scale, they are rapidly reshaping organisations, brands and consumption. Social Media and Management combines two vital areas of knowledge for contemporary media workers, researchers, and managers. Now that social media are so deeply embedded, we need to understand how social media are changing organisations and commerce so that we might then be able to reflect on how we might respond and utilise their potential. This course will help to prepare you by developing your skills in management in the context of the transformations in social media. This course will prepare you for your future career by combining an understanding of cutting edge ideas in management and helping you to place these ideas within the transformative power of social media and the social media environment. As a Social Media and Management student, you will examine how organizations, technologies and information systems are managed, and learn how to identify and analyse key innovations in information technologies and their impacts on society. In particular, this course will provide you with the knowledge, theories and ideas to be able to react to social media and also to the circulations of data that underpin them. You will critically investigate the opportunities and challenges presented by the availability of these new data forms. In broader terms, this interdisciplinary programme will help you to combine a critical understanding of social, economic, cultural and political factors, with organizational theory, business information systems development, and technology innovation. The skills embedded in this course are designed to ensure that you will be well positioned for a future career and that you will have highly sought after knowledge of the most pressing changes that employers may be facing, especially with regard to social media. You will develop the knowledge and skills to be able to react to an emerging and vibrant social media landscape. You will leave with cutting edge knowledge of social media and will have the skills to apply this knowledge in the management of people, communications and organisations.
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59	If there are additional awards associated with the programme upon which students can register, please specify the Statement of Purpose for that programme. This will be most relevant for PGT programmes with exit awards that are also available as entry points. Use additional rows to include more than one additional award. Do not include years in industry / abroad (for which there are separate boxes).
60	Exit Award Title			Is the exit award also available as an entry point?	Outcomes: what will the student be able to do on exit with this award?				Specify the module diet that the student will need to complete to obtain this exit award
61	Postgraduate Certificate			Exit Award only	Students will have a basic understanding of the key aspects of sociology and management achieving PLOs1-3, 5 and 6				60 credits excluding dissertation module
62	Postgraduate Diploma			Exit Award only	Students will have a deeper understanding of the key aspects of sociology and management, achieving PLOs 1-6				120 credits excluding dissertation module
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64	Programme Learning Outcomes
65	What are the programme learning outcomes (PLOs) for the programme? (Normally a minimum of 6, maximum of 8). Taken together, these outcomes should capture the distinctive features of the programme and represent the outcomes that students progressively develop in the programme and achieve at graduation. PLOs should be worded to follow the stem 'Graduates will be able to...'
66	1	Apply knowledge, concepts and theories from the social sciences and management to identify, understand and respond to key issues at the frontier of transformation in social media.
67	2	Explain, following critical evaluation, the impact upon social and commercial relations and identities of mass collaboration, interactivity, information sharing and social networking
68	3	Develop strategies, based upon a critical analysis of social media, for improving social and commercial relations in business and management, the voluntary sector, and the wider social setting.
69	4	Produce accurate and in-depth answers to complex management situations by identifying relevant and reliable sources of information and then deploying this information to develop their arguments.
70	5	Critically analyse social media as tools for surveillance, governance and control as well as artefacts for innovation, entrepreneurship and collective action.
71	6	Support organizational development and create competitive advantages and innovative working practices by applying in depth-knowledge of how social media might be used.
72	7	Design and conduct focused research projects that are rigorous and organised and which combine appropriate principles, theories or methodologies to produce clear insights into the aspects of social media being researched.
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74	Diverse entry routes
75	Detail how you would support students from diverse entry routes to transition into the programme. For example, disciplinary knowledge and conventions of the discipline, language skills, academic and writing skills, lab skills, academic integrity.
76	We support students from diverse entry routes to transition into the programme through support from academic advisors who direct students to additional sources of advice and help over and above the academic skills embedded into the design of our postgraduate modules.
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79	Inclusion
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81	Please confirm by ticking the box on the right that the design, content and delivery of the programme will support students from all backgrounds to succeed. This refers to the University's duties under the Equality Act 2010. You may wish to refer to the optional Inclusive Learning self-assessment tools to support reflection on this issue.										TRUE
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83	Employability
84	Please give a brief overview - no more than 5 sentences - of how the programmes helps develop students' employability. Your Faculty Employability Manager can help reflection on this issue. This statement will be used by Marketing as the basis for external content with respect to employability.
85	The programme helps students to develop excellent employability skills that they can utilise in a range of different future careers. Throughout the programme, students are encouraged to develop their critical thinking and to work ethically, are equipped with opportunities to source and evaluate information, and to engage in personal reflection. Students are also given opportunities to demonstrate their knowledge and understanding of key criminological issues, and to communicate complex ideas in a range of written and verbal formats that are also relevant for and used in the contemporary workplace.
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90	[For Undergraduate and Integrated Masters Programmes Only]
91	Are you offering any variations of this programme, such as additional years abroad or industry?
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93	Year abroad			FALSE		Will the year abroad programme be available directly via UCAS; for students to transfer in having entered the main programme; or both?				N/A
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95	Year in industry			FALSE		Will the year in industry programme be available directly via UCAS; for students to transfer in having entered the main programme; or both?				N/A
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97	Year in enterprise			FALSE
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99	Placement year			FALSE
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