[Template] Saving Ben Lite
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Instructions:
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Step 1: Join over 500 marketers who have rescued $1.7MM in hidden keyword inefficiencies using our free tool, Saving Benjamin™ Lite.
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Step 2: Enter your negative keywords in column C.
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Step 3: Go into Google Ads and/or Bing Ads -- set the date for the last 3 years, and search for those terms.
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Step 4: Enter how much they've cost you into column D for Google and/or Column G for Bing. Make sure to document the date range!
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Step 5: Implement the Phrase match terms in your lists, campaign, ad groups - wherever would have the most impact on your account.
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Step 6: Enter the date you implemented the keyword (documentation is key -- let's see that impact!)
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Step 7: Leverage what you saved for new strategies and tactics!
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Seer Interactive: Negative Keyword Tracker
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$10.00Google$45.00Bing$18.33
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Date FoundNegative KeywordHow much was spent in the last 3 years?Total Saved / YearWhat date range are you using for the last 3 years?Last 3 Years SpendTotal Saved / YearWhat date range are you using for the last 3 years?Google: Negative Implementation DateBing: Negative Implementation DateTotal Savings per YearPhrase negativeNotes
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YearDateMonth
$10.00$3.33
1/1/2016 - 12/31/2018
$45.00$15.001/24/2016 - 12/31/20181/1/20191/1/2019$18.33""
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