[Template] Saving Ben Lite
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Instructions:
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Step 1: Use Saving Ben Lite!!
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Step 2: Enter your negative keyword in column C that has been flagged
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Step 3: Go into Google Ads and Bing Ads, set the date for the last 3 years, and search for the term found in your search queries
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Step 4: Enter that amount in column D (Google) and G (Bing) - Make sure to document your date range!!
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Step 5: Implement the Phrase match terms in your lists, campaign, adgroups - wherever would have the most impact on your account
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Stpe 6: Enter the date you implmeneted the keyword because documentation is key! Let's see that impact.
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Step 7: Find out what new strategies and tactics you can test by the money SAVED by using Seer's Saving Ben :)
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Start Saving Bens: Negative Keyword Tracker
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$10.00Google$45.00Bing$18.33
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Date FoundNegative KeywordHow much was spent in the last 3 years?Total Saved / YearWhat date range are you using for the last 3 years?Last 3 Years SpendTotal Saved / YearWhat date range are you using for the last 3 years?Google: Negative Implementation DateBing: Negative Implementation DateTotal Savings per YearPhrase negativeNotes
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YearDateMonth
$10.00$3.33
1/1/2016 - 12/31/2018
$45.00$15.001/24/2016 - 12/31/20181/1/20191/1/2019$18.33""
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