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Research Briefing - PR
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Research aligned with core PR functions.
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PR Segments:
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1. Internal communication
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2. Media relations
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3. Community relations
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4. External communication
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5. Government Relations
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6. Crisis Management
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For each of these categories, research will be focused on answering specific questions designed to illuminate key drivers of innovation.
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Questions for Each Segment:
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Role of new technology
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1. What types of technologies are affecting the segment? (AI, Blockchain, etc.)
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2. How are technologies being applied in an innovative approach? (Decentralized functions through gig economy, drone delivery, mobile banking, etc.)
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Business growth measurement
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3. Which metrics are most aligned with the segments’ goals?
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4. How is the segment involved with increasing the company’s revenue?
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5. How is the segment involved with decreasing the company’s cost?
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6. Is this segment going to expand or contract in the near future?
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7. What are the barriers preventing change/improvement/growth?
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Segment leaders
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8. Which firms are top performers within the segment?
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9. What sets top performing firms apart?
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10. Who are current thought leaders? (Individuals)
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11. What are current best practices?
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Trends
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12. Are there any startups that are disrupting the space?
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13. As the segment evolves, who’s vulnerable?
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i. Types of companies
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ii. Industries as a whole
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iii. Employees (job loss, drastic change)
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