ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Stage 1Stage 2Stage 3Stage 4
2
Beta testing the process. Evaluating knowledge of CLSP and standardization of deliverablesProcess works and is scalable. CLSP is competent. Deliverable is standardized. Want to evaluate again after 10 cases through looking learnings/improvementsProcess improvements made. Multiple CLSP's vetted and tested. Deliverable optimized. Payment process optimized. Evaluate after 25 additional cases.Process/Deliverables/Payment all tested and final. Confident in full marketing channels
3
Test Casesx
(when new CLSP's are added)
(when new CLSP's are added)
(when new CLSP's are added)
4
Email to Targeted Customers
xxx
5
Website Advertising/Awareness
Page is LiveNavigation/Block Update
Pop-Up on PRN/Refi/Resource
6
Paid Searchxx
7
Paid Socialxx
8
Partnersx
9
Podcastsx
10
PR Pitchesx
11
Direct Mailx
12
?Streamingx
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100