Super Simple Content Marketing Dashboard
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Site NameTime PeriodGoals:
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mysite.comMonth, Quarter, etc1. e.g., Number of unique pieces produced
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2. Publishing targets, e.g., specific influential blogs
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Target PersonasTarget Keywords/ Products3. Traffic increase goal
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Myrtle the Maven - A mom interested in finding good deals, and sharing them with her friends. She dishes out a lot of advice on forums and her own blog after lots of tedious research. She knows stats, prices and reads countless product reviews.best coupon sites4. Revenue increase goal
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Another top term or product
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A supporting keyword termIdea Resources
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Persona Name 2 - Description of persona demographics, interests, social circle, buying habits, product knowledge,etc.greatindustrysite.comReview Facebook/LinkedIn
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awesomeblog.com/superarticleSet up relevant Google email alerts
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otherblogsiread.netSign up for competitor e-newsletters
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Persona Name 3 - Description of persona demographics, interests, social circle, buying habits, product knowledge,etc.relevantnews.comReview recent client questions/issues.
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Persona Name 4 - Description of persona demographics, interests, social circle, buying habits, product knowledge,etc.
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Content Planning and Tracking
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PersonaContent TypeKeywordsTitle/Topic IdeaAssigned ToDue DatePublishedPublished Url
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Myrtle the MavenGuest Postbest coupon sites3 Killer Hacks to Find the Best Deals on the Most Coupon Sites FastTom10/1/201310/5/2013couponkitty.com/3-killer-hacks
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Myrtle the MavenResource Pagecoupon site reviewsCompile and Review at Least 15 Coupon Sites for mysite.comJan10/4/201310/6/2013mysite.com/resources/coupon-site-reviews
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Myrtle the MavenFacebook Postbest coupon sitesFB post linking 3 Hacks article, soliciting new hack ideasTom10/6/201310/6/2013
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Marketing Dash Sep 13
Sheet2