Content Marketing Performance Dashboard
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MetricsCurent WeekWoWYoY
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AbsoluteRelative
Absolute
RelativeDiff.
Absolute
RelativeDiff.
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Traffic
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Total Entrances1,2001,000600
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Organic Entrances45037.5%40033.3%11.1%20016.7%-55.6%
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Social Entrances25020.8%20016.7%20.0%20016.7%-20.0%
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Email Entrances40033.3%30025.0%25.0%1008.3%-75.0%
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Entrances from Referrers
1008.3%1008.3%0.0%1008.3%0.0%
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Total # of rankings250235100
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Page 1 rankings5020.0%5020.0%0.0%208.0%-60.0%
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Page 2 rankings7530.0%6024.0%20.0%3012.0%-60.0%
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Page 3 rankings12550.0%12550.0%0.0%5020.0%-60.0%
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Engagement
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Avg. time on site2:302:150:15:002:000:30:00
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Avg. scroll depth80%75%5%50%30%
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Avg. social shares50047525300200
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Business impact
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Soft sign-ups302.50%252.50%5101.67%20
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Hard sign-ups201.67%252.50%-550.83%15
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Revenue from content5,000$4$4,000$4$1,000$1,000$2$4,000$
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