Content Marketing Performance Dashboard

	B	C	D	E	F	G	H	I	J
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2	Metrics	Curent Week		WoW			YoY
3	Metrics	Absolute	Relative	Absolute	Relative	Diff.	Absolute	Relative	Diff.
4	Traffic
5	Total Entrances	1,200		1,000			600
6	Organic Entrances	450	37.5%	400	33.3%	11.1%	200	16.7%	-55.6%
7	Social Entrances	250	20.8%	200	16.7%	20.0%	200	16.7%	-20.0%
8	Email Entrances	400	33.3%	300	25.0%	25.0%	100	8.3%	-75.0%
9	Entrances from Referrers	100	8.3%	100	8.3%	0.0%	100	8.3%	0.0%
10	Total # of rankings	250		235			100
11	Page 1 rankings	50	20.0%	50	20.0%	0.0%	20	8.0%	-60.0%
12	Page 2 rankings	75	30.0%	60	24.0%	20.0%	30	12.0%	-60.0%
13	Page 3 rankings	125	50.0%	125	50.0%	0.0%	50	20.0%	-60.0%
14	Engagement
15	Avg. time on site	2:30		2:15		0:15:00	2:00		0:30:00
16	Avg. scroll depth	80%		75%		5%	50%		30%
17	Avg. social shares	500		475		25	300		200
18	Business impact
19	Soft sign-ups	30	2.50%	25	2.50%	5	10	1.67%	20
20	Hard sign-ups	20	1.67%	25	2.50%	-5	5	0.83%	15
21	Revenue from content	5,000$	4$	4,000$	4$	1,000$	1,000$	2$	4,000$
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