SEO Grading Master
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Please add 1-3 key aspects of site health that you look for when reviewing how SEO friendly a website is. Please review prior entries to ensure you are not duplicating. Enter the aspect in the Item column, select an appropriate Category and give it a point-value, Points from 1-5 based on importance. If there is another category needed, message me at @jroakes on Twitter. I will share the final version with everyone once complete.

Please keep these to items that are measureable. eg. "Compelling title tags" is very difficult to measure.
Feel free to add a comment here, or a comment with Google Sheets if you don't agree with an item or the score associated with the item.If your item may be a bit esoteric for some, add your Twitter handle here and I will reach out for clarification.
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CategoryItemPointsStatusYour PointsNotes or commentsTwitter Handle
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SpeedAt least 60% of examples considered fast in Chrome UX Report for First Contentful Paint3Yes3
4
Content95% of pages submitted in sitemap(s) indexed by Google.4No018.3
5
AuthorityMinimum of two external linking domains to each competitive landing page.4Yes4
6
Security
Site served over https with upgrade-insecure-requests header set and no insecure content warnings (Console) on key landing pages.
5Yes5
7
LocalLanding pages for each GMB locations and NAP (Name, Address, Phone) matched exactly to what is listed on GMB listing.4Yes4I'd say this extends out past just GMB listing data, needs to be consitant across the main aggregators.
8
LocalAt least 5 reviews for each GMB listing4Yes4
9
OnPage0
10
SpeedCDN active 40
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ContentAll pages mobile friendly. eg No mobile usability errors in Google Search Console40
12
OnPageInternal popularity distribution10Needs clarification.
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OnPageOrphan pages: pages found in Search Console / Analytics / Log files and not in the crawl40
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ContentNo internal anchor text is used to target multiple pages using the same text.30
15
Content
Topical dilution. Is the topic clear and is there strong co-occurrence throughout (without being over-optimised). Are the pages well structured with semantic headings without being over-optimised
40Score
16
AuthorityNo single commercial achor text used for more than 5% of your total links.50
17
OnPageIsomorphic or Dynamically Rendered Javascript50
18
ContentTLDR Cooccurrance relevance authority score0Needs clarification.Need for this.
19
OnPageBreadcrumb structured data exists on >90% of sitemaps-listed pages0AScore in 90s
20
OnPageUnique titles on >90% of sitemaps-listed pages20BScore in 80s
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TechnicalServer errors (5xx) on unique URLs in last 30 days is <5% of sitemaps-listed page count0CScore in 70s
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TechnicalFor top 25% of sitemaps-listed pages by user-traffic, Googlebot visit frequency > content update frequency0DScore in 60s
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TechnicalBuckets of top-visited pages by user-traffic match buckets of top-visit pages by Googlebot traffic0EAnything lower than 60
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TechnicalGooglebot and human visitors see same or, same in spirit, experience50
25
Technical
Proper rel=prev, rel=next structure set for paginated content and the chain from origin to page n is unbroken according to Screaming Frog.
3
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AnalyticsConversion goals or transactional data set up in Analytics tool(s)50
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OnPage
All important pages can be accessed and indexed by search engines (no robots "noindex", weird canonicals and not blocked on robots.txt)
50
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AuthorityNo legacy URLs handled with 302.40
29
OnPageschema mark-up for relevant data - esp if local business30@zaknicola
30
AnalyticsMoM data related to internal pages served as search results entry pages20@zaknicola
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No problems indexing/ranking obviously branded terms20
Only serious if not correct (not sure how many points I'd add for that)
@adealyvidal
32
TechnicalX-Robots tag in HTTP header is set to your intended values. 50@victorpan
33
TechnicalSubdirectories over subdomains10I'm joking, don't take this one seriously
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SpeedInternal links use descriptive anchor text over generic CTA's (Click here, More, I'm Not an Idiot)20
35
OnPageRatio of Internal links that lead to 200 status code pages vs 3xx or 4xx40Is there a specific ratio that is ok?Need for this.
<-- depends on backlink profile for site. Curious how others look at this for prioritization. Internal 3xx's are pretty common with legacy sites. vp
36
ContentIs that a 10MB gif on the page?10
On a more serious note, if page size > value from content = incomplete crawl + indexing
Ha ha
37
ContentContent is ranking for intended keywords, in the right language0
Should break this down into two separate items. A metric that can track query alignment and a boolean for language/country siloing.
<-sure vp
38
Content
There is a unique content value (e.g. proprietary) provided by this website that isn't offered somewhere else on the web that is easily replicable.
0
Requires Manual SERP Review, probably leave as a manual checklist that can't be automated?
39
OnPageuse old versions of WP so your site is less bulky0this was a trollYes
40
TechnicalTotal number of requested resources in all top X pages is < 50 per page20
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AuthorityCharles_SEO is a nonce0
Ok, this can stay as long as you add something useful. TY
@Charles_SEO
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TechnicalTotal size of requested resourcesbin all top X pages is < 20MB per page0
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OnPageCompare your content to the top 5 competitors, your LSI/embedded words need to be similar to ensure relevance.0
Happy? Ecstatic, but it is not measureable. It is. Use Cora.
44
ContentSite:example.com search doesn't reveal one or more staging sites that were indexed.20vp
45
ContentProper pagination is in place (canonical to view all page, canonical to self with next/prev) to prevent orphaned pages20vp
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ContentGreater than 90% of indexable content generating monthly organic or referral page views50
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0
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0
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0
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No0
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