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User actionMeta Pixel EventsGA4 Event nameGA4 Event parameter 1Notes/actions
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Form slideThe user accepts cookiesPageViewcookies_acceptedevent_category: blueprint
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Form slideThe form slide is submittedCompleteRegistrationpetition_signedevent_category: blueprint
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Form slideThe user opts in to the email listLeadoptin_subscribedevent_category: blueprint
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Form slideThe user does not opt in to the email listoptin_unsubscribedevent_category: blueprint
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Share slideFacebook share button clicked on a Share slideshare_facebookevent_category: blueprint
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Share slideWhatsApp share button clicked on a Share slideshare_whatsappevent_category: blueprint
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Share slideX (Twitter) share button clicked on a Share slideshare_xevent_category: blueprint
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Share slideEmail share button clicked on a Share slideshare_emailevent_category: blueprint
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Share slideNative share button clicked on Share slideshare_nativeevent_category: blueprint
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Share slide'Skip' clicked on a Share slideshare_skipevent_category: blueprint
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Share slideAdditional share button clicked on a Share slideshare_<button text>event_category: blueprint
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Generic slideA generic slide button is clicked - Event type: Donatedonate_<event label>event_category: blueprint
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Generic slideA generic slide button is clicked - Event type: Share Askshareask_<event label>event_category: blueprint
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Generic slideA generic slide button is clicked - Event type: Linklink_<event label>event_category: blueprint
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Generic slideA generic slide button is clicked - Event type: Other<event label>event_category: blueprint
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Generic slideA button that scrolls the user to another slide is clickedgoto_[slide]event_category: blueprintThese fire alongside other events - for crosschecking/tracking user progress
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Generic slideA button linking to a URL that opens in a new window is clickedgoto_<url>event_category: blueprintThese fire alongside other events - for crosschecking
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Survey tool
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Survey slideThe use clicks a button, or inputs an answer, on a Survey slidesurvey_<event label>event_category: blueprint
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Quiz slideThe use clicks a button, or inputs an answer, on a Quiz slidequiz_<event label>event_category: blueprint
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Personality slideThe user chooses an option on a Personality slidepersonality_<event label>event_category: blueprint
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