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The
Landscape Canvas
[Stanford]
Mapping the
Innovation & Entrepreneurship (I&E)
Landscape
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Questions? Contact Humera Fasihuddin, 413-222-5400.
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Directions:
1) Create a copy of this Landscape Canvas google spreadsheet and rename it to reflect your campus.
2) Research your campus assets on the web and by interviewing students, faculty and administrators. Enter relevant program name, club, course or item in all worksheets of Landscape Canvas except for 'Example' worksheet. Include estimated enrollment numbers, key contacts & websites.
3) Get feedback. Don't worry about capturing everything before you 'Get out of the building' and interview other stakeholders for their perspective. Use the 'Share' feature to gather input and share your Landscape Canvas with others. Create a wiki page for your campus on UniversityInnovation.org and embed your Landscape Canvas using the following wiki code: http://www.mediawikiwidgets.org/Google_Spreadsheet
4) As your institution adds new courses, programs, resources and mechanisms that advance I&E on campus, update your Landscape Canvas google spreadsheet.
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"Students, I&E is important.
Make it a priority."
"So, you want to learn more."
"You want to apply your knowledge to a specific project."
"You have effectively engaged in I&E."
"You have fine-tuned your understanding of I&E and reframed your approach to your education and career."
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Generating awareness, importance and fundamental elements of I&E to students.
(1. Perceived value)
Student realize I&E is important and want to get involved in deeper way.
(2. Potential Value)
Student applies knowledge of I&E to a specific challenge/ problem. Form design team or work solo to explore potential.
(3. Applied Value)
Student(s) commits to opportunity. Student(s) license a technology, forms or joins venture startup, and/or attains legal status.
(4. Realized Value)
Commercialized entity continues & pivots further (3-10 years out) & adapts innovation to marketplace needs.
(5. Reframing Value)
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BASES: ETL (weekly speaker series), Professional Development, Freshmen Battalion
BASES: Hackspace; Design For America
BASES - Business Association of Stanford Entrepreneurial Students (BASES challenge)
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__ Total Resources__ Total Resources
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* This framework is based on the Wenger model:
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Ecorner (Stanford University’s Entrepreneurship Corner offers 3000 free videos and podcasts, featuring entrepreneurship and innovation thought leaders. Start exploring now.)
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TECHNOLOGY ENTREPRENEURSHIP
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