CRM Prospecting Impact
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Impact of Prospecting from CRM Over 1 Year
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1 Month Campaign
Annual Impact
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10,000Original List 120,000
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-2,000Bad Data -24,000-20.00%
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8,000Remaining List 96,000
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800Respond 9,60010.00%
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7,200Total Unresponsive (MIA Contacts) 86,400
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72.00%% of CRM Bad or MIA Contacts72.00%
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Cost of Data $1.50$180,000.00$1.50
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Bad Data Expense-$36,000.00-20.00%
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MIA Contacts Expense
$129,600.0072.00%
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Cost of Contacts in Your Mkg. Automation Platform
$43,200.00$0.50
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