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Welcome to the definitive list of websites to exclude on Google's Display Network, brought to you by the folks at Direct Online Marketing. This list should be a fantastic resource if you want to either protect your brand by excluding certain websites from your campaigns on Google's Display Network, or save ad dollars by choosing which websites may not perform well for your ads.
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To learn more about how to use this list, be sure to read this blog post by our team:
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https://www.directom.com/blocking-placements-google-display-network/
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How to Contribute
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Are you interested in helping this list become even better? Great!
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You can help us improve this list by adding your own suggestions, and our team will take a look. If approved, we'll add the suggestion to our list, and credit you with a link to your website. We want this to be a long-lasting resource for the digital marketing community, so your suggestions will help us! Just keep in mind that we reserve the right to approve and remove any links we deem inappropriate.
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Got a tip you'd like to submit? Send an email to:
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info-at-directom-dot-com
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Tell us the reasoning for your suggestion(s), and make sure to let us know how to give you appropriate credit!
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Notes About Uncategorized & High-Quality, Low Performance Categories
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Uncategorized - This is one of the largest categories and one we have not had the opportunity to vet personally. While we are still checking these websites, it will take considerable time for us to make our way through the entire list. However, if you are gracious enough to take on some of this work, we encourage you to go through what you can and send us your findings. We’ll make sure you are credited properly like our other contributors.
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High-Cost, Low-Performing - One of our categories addresses a large number of high-quality and reputable websites and publishers (such as The New York Times, CNN, etc.). We’d generally recommend excluding or considering exclusion of these for direct advertisers. The placements may make sense if you’re using GDN just for brand awareness and reach. Because exclusions can be a good method of keeping ad costs down, blocking placements on high-quality websites can help stretch budgets a lot farther.
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