| A | B | C | E | G | H | I | J | K | L | M | N | O | P | Q | R | S | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | You do what you do best, leave the hard stuff to us! Email us at info@pricelessconsultingllc.com. Note that as trends and algorithms change, so do our practices, this list is constantly changing. | ||||||||||||||||
2 | Stage | Task | Frequency | Notes | |||||||||||||
3 | Off-page SEO | Reach out to website owners to remove links that you identified as irrelevant on your Audit stage | As needed | ||||||||||||||
4 | SEO Audit | Check for HTTP/HTTPS Status errors | Bi-weekly | ||||||||||||||
5 | Link Building & Outreach | Check your competitors' Links and take note of any links you could do outreach to obtain similar links to your site | Bi-weekly | ||||||||||||||
6 | Link Building & Outreach | Take note of relevant websites that cover in depth the same topic of the pages on your website, and link out to those website as much as relevant. | Bi-weekly | ||||||||||||||
7 | SEO Audit | Check GSC for Crawl Errors and URL Errors | Monthly | Also shows on RankMath SiteHealth Report | |||||||||||||
8 | SEO Audit | Check if your images have ALT tags. Always prioritize the ones getting the most visitors. | Monthly | Does not include archive of back dated blog content. Revision of old content is available at an additional cost. | |||||||||||||
9 | On-page SEO | Check Google PageSpeed Insights on your top 10 most popular pages | Monthly | ||||||||||||||
10 | On-page SEO | Check if your Title tags include relevant keywords and are optimized for maximum CTR, rewrite them as needed | Monthly | RankMath (edit snippet) & GSC Impressions to CTR | |||||||||||||
11 | On-page SEO | Check if your Meta Descriptions include relevant keywords and are optimized for maximum CTR, rewrite them as needed | Monthly | RankMath (edit snippet) | |||||||||||||
12 | On-page SEO | Check if your Heading tags include relevant keywords and are optimized for maximum CTR, rewrite them as needed | Monthly | RankMath (edit snippet) | |||||||||||||
13 | Off-page SEO | Analyze Ahrefs Ranking Reports for Improvements | Monthly | ||||||||||||||
14 | Link Building & Outreach | Search for posts in your niche and look for broken links. Take notes of the URLs with broken links, which are the broken links, and then reach out to the website owner suggesting a page on your website to replace it. | Monthly | ||||||||||||||
15 | Content Marketing | Check GSC for the top 10 pages on your website with the best CTR (Click through rates) | Monthly | Performance > Pages | |||||||||||||
16 | Content Marketing | Optimize your top 10 pages with best CTR - rewrite them based on Keywords triggering impressions. | Monthly | ||||||||||||||
17 | Content Marketing | Check which Keywords are triggering the most impressions for your website | Monthly | Performance > Queries > Impressions | |||||||||||||
18 | Setup | Install Google Analytics | Once | ||||||||||||||
19 | Setup | Setup Google Search Console | Once | ||||||||||||||
20 | Setup | Implement Listings Management | Once | We push your business listing information out to all of the search engines so you can be found. You can see more about this at https://www.pricelessconsultingllc.com/seo-optimization-for-small-business/ | |||||||||||||
21 | Setup | Install a Facebook Tracking Pixel | Once | Helps deliver ads in the future | |||||||||||||
22 | Setup | Implement Heatmaps/Recordings | Once | Hotjar | |||||||||||||
23 | SEO Audit | Create your Robots.txt file | Once | Done by RankMath | |||||||||||||
24 | SEO Audit | Check if any of your pages have content that was copied from another source using Copyscape | Once | DO NOT REPLICATE CONTENT FROM ANOTHER DOMAIN | |||||||||||||
25 | SEO Audit | Check if you're using structured data markup and schema.org | Once | Handled Via RankMath Setup | |||||||||||||
26 | Research | Build your Customer Avatar | Once | ||||||||||||||
27 | Research | Build your Influencer Avatar | Once | Where applicable | |||||||||||||
28 | On-page SEO | Test if your website is mobile-friendly on Google PageSpeed Insights | Once | WP Rocket | |||||||||||||
29 | On-page SEO | Create & Submit your sitemaps.xml to GSC | Once | Via RankMath | |||||||||||||
30 | On-page SEO | Check if any pages on your website have excessive use of Ads, and clean them up | Once | Google Adsense Campaigns | |||||||||||||
31 | On-page SEO | Make sure you're not using iframes on your website. | Once | ||||||||||||||
32 | On-page SEO | Check if your URLs contains dates, eliminate the dates where appropriate, and do 301 redirects to the new URLs | Once | ||||||||||||||
33 | On-page SEO | Check for content hidden behind Javascript and Flash. Replace them with HTML native features. | Once | ||||||||||||||
34 | On-page SEO | Check if you have added Social Sharing features in your most shareable content pages. | Once | Add it if not. AddThis is a great tool for this | |||||||||||||
35 | On-page SEO | Check if you have implemented Social Markups, such as Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins | Once | ||||||||||||||
36 | On-page SEO | Implement Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins | Once | ||||||||||||||
37 | Off-page SEO | Claim your Google My Business page | Once | ||||||||||||||
38 | Off-page SEO | Input your list of keywords into Ahrefs and start monitoring your rankings | Once | Ahrefs > Keywords | |||||||||||||
39 | Off-page SEO | Claim your brand name on as many social networking sites as possible | Once | CLIENT RECOMMENDATION | |||||||||||||
40 | Link Building & Outreach | Setup your Ahrefs project to start monitoring inbound backlinks | Once | ||||||||||||||
41 | Content Marketing | Check the Business Models of your top 5 Competitors | Once | Ahrefs > Domain Comparison | |||||||||||||
42 | Research | See which keywords you're already ranking for. | Once AND Monthly | ||||||||||||||
43 | On-page SEO | Check if your pages have a good structure, that favors readability. | Once AND Monthly | ||||||||||||||
44 | On-page SEO | Check if you're using Latent Semantic Indexing Keywords in your pages. | Once AND Monthly | Ahrefs > Keywords Explorer > Matching Keywords | |||||||||||||
45 | Link Building & Outreach | Do an Image search on Google for the brand name and see who's using your images or referencing you. Reach out to them asking for a link. | Once AND Monthly | ||||||||||||||
46 | Content Marketing | Check for Content Pieces that have been shared consistently and rank well, so you can create even better content pieces on that topic for keywords that are already triggering impressions for you. | Once AND Monthly | Google Analytics > Behavior > Site Pages > All Content | |||||||||||||
47 | SEO Audit | Check for Duplicate Pages | Once AND Quarterly | ||||||||||||||
48 | SEO Audit | Check for Redirect Errors on GSC | Once AND Quarterly | GSC > Coverage > Details | |||||||||||||
49 | SEO Audit | Check for orphan pages | Once AND Quarterly | Ahrefs > Site Health Report > Orphan Pages | |||||||||||||
50 | SEO Audit | Check if there are any strange Anchor Texts coming from backlinks to your website | Once AND Quarterly | ||||||||||||||
51 | SEO Audit | Check for low-quality incoming backlinks | Once AND Quarterly | ||||||||||||||
52 | SEO Audit | Check for Duplicate Headings | Once AND Quarterly | ||||||||||||||
53 | Research | Keywords Research | Once AND Quarterly | ||||||||||||||
54 | Research | Research the Keywords your competitors are ranking for. | Once AND Quarterly | ||||||||||||||
55 | On-page SEO | Perform a full SEO and SiteHealth Audit on your website | Once AND Quarterly | Via Ahrefs SiteHealth and https://freetools.seobility.net/ | |||||||||||||
56 | On-page SEO | Check for 'no-follow' internal links on your site. Are you linking to other pages of your website with nofollow tags? If so, make sure they're 'do follow''. | Once AND Quarterly | ||||||||||||||
57 | On-page SEO | Apply rel="canonical" tags to pages on your website that may be too similar and could be treated as duplicate content. i.e. product pages with similar titles, text copy | Once AND Quarterly | ||||||||||||||
58 | Off-page SEO | Check the Dwell Time (avg time on page) on your top 20 most popular pages of your website | Once AND Quarterly | Google Analytics > Audiences > Benchmarking | |||||||||||||
59 | Content Marketing | Ensure your top 10 most popular content pieces are backed up with Research (ie links to validating sources) | Once and Quarterly | External Linking to provide authority on content being discussed. All blogs should have at least 5-7 external links and 2-3 internal links | |||||||||||||
60 | Content Marketing | Ensure your top 10 most popular content pieces have plenty of Visual media to give your users a richer experience | Once and Weekly | To include appropriate Alt Tagging on Images | |||||||||||||
61 | Content Marketing | Enrich Title and Meta Tags | Once and Weekly | via RankMath | |||||||||||||
62 | On-page SEO | Compress the images on your website | Once OR Every week if not automated | If applicable. Use Imagify | |||||||||||||
63 | Off-page SEO | Submit your site to Citations websites | Once, and then Quarterly Add More | Ahrefs > Competitive Lookup > Referring Domains (for relevant backlinking opportunities) | |||||||||||||
64 | SEO Audit | Check for Title Lengths above 75 characters | Quarterly | RankMath Edit Snippet Section | |||||||||||||
65 | SEO Audit | Check for Meta Descriptions above 160 characters | Quarterly | RankMath Edit Snippet Section | |||||||||||||
66 | On-page SEO | Check for Duplicate Page Titles | Quarterly | ||||||||||||||
67 | On-page SEO | Check if your URLs are short and descriptive of the content of their pages | Quarterly | RankMath | |||||||||||||
68 | On-page SEO | Check if your most popular pages have relevant Calls to Action (CTA) | Quarterly | ||||||||||||||
69 | Off-page SEO | Check if your site is properly indexed on Google | Quarterly | Done via RankMath Instant Indexing. Verified by Google Search > site: website.com | |||||||||||||
70 | Link Building & Outreach | Reach out to 100 link building prospects for guest posting, contextual link building, resources pages link building and broken link building | Quarterly | ||||||||||||||
71 | Conversion Optimization | Check Heatmaps to see potential improvements on how users are consuming your content | Quarterly | ||||||||||||||
72 | Content Marketing | Brainstorm Headlines and Titles ideas for future articles and existing pages | Quarterly | Rank on 'low-hanging fruit' keyword to drive organic traffic | |||||||||||||
73 | Content Marketing | Check for seasonal opportunities to write content in your industry, and add new ideas to your Editorial Calendar | Quarterly | ||||||||||||||
74 | Link Building & Outreach | Grow your list of Link Building prospects for a high-quality piece of content in your website | Weekly | Reference Internal links. You also want others to point to the content you are producing - where appropriate. | |||||||||||||
75 | Link Building & Outreach | When you link to a website that is relevant in your industry, reach out to their owners and let them know that you have linked to their websites. | Weekly-Monthly | ||||||||||||||
76 | Content Marketing | Create a new high-quality piece of content | Weekly-Monthly | Based on plan selection seen at https://www.pricelessconsultingllc.com/seo-optimization-for-small-business/ | |||||||||||||
77 | |||||||||||||||||
78 | |||||||||||||||||
79 | |||||||||||||||||
80 | |||||||||||||||||
81 | |||||||||||||||||
82 | |||||||||||||||||
83 | |||||||||||||||||
84 | |||||||||||||||||
85 | |||||||||||||||||
86 | |||||||||||||||||
87 | |||||||||||||||||
88 | |||||||||||||||||
89 | |||||||||||||||||
90 | |||||||||||||||||
91 | |||||||||||||||||
92 | |||||||||||||||||
93 | |||||||||||||||||
94 | |||||||||||||||||
95 | |||||||||||||||||
96 | |||||||||||||||||
97 | |||||||||||||||||
98 | |||||||||||||||||
99 | |||||||||||||||||
100 | |||||||||||||||||