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Created by: https://visible.vc/
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Modified by Andreas Mitschke linkedin for The Ultimate Notion Data Room Template for Startups
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Instructions (inputs in green):
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1. Click the arrow "Copy This Sheet!" below and copy to your own Google Sheet
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2. Enter the number of total customers in each of your pricing segments
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3. Enter the estimate yearly revenue from each customer type
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4. Get to $100M/yr run rate, become unicorn and retire
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Customer Type 1Customer Type 2Customer Type 3Total% Serviceable Customer
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Customers in Segment40,00025,00015,00080,00045
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 Yearly Customer Revenue$999$4,999$20,000
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 100% Market Penetration$39,960,000$124,975,000$300,000,000$464,935,000
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TAMCustomer Type 1Customer Type 2Customer Type 3
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Num of Customers80,000$749$999$1,249$3,749$4,999$6,249$15,000$20,000$25,000
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2000.25%$149,850$199,800$249,750$749,850$999,800$1,249,750$3,000,000$4,000,000$5,000,000
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4000.50%$299,700$399,600$499,500$1,499,700$1,999,600$2,499,500$6,000,000$8,000,000$10,000,000
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1,2001.50%$899,100$1,198,800$1,498,500$4,499,100$5,998,800$7,498,500$18,000,000$24,000,000$30,000,000
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1,6002.00%$1,198,800$1,598,400$1,998,000$5,998,800$7,998,400$9,998,000$24,000,000$32,000,000$40,000,000
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2,4003.00%$1,798,200$2,397,600$2,997,000$8,998,200$11,997,600$14,997,000$36,000,000$48,000,000$60,000,000
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3,2004.00%$2,397,600$3,196,800$3,996,000$11,997,600$15,996,800$19,996,000$48,000,000$64,000,000$80,000,000
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4,0005.00%$2,997,000$3,996,000$4,995,000$14,997,000$19,996,000$24,995,000$60,000,000$80,000,000$100,000,000
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4,8006.00%$3,596,400$4,795,200$5,994,000$17,996,400$23,995,200$29,994,000$72,000,000$96,000,000$120,000,000
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5,6007.00%$4,195,800$5,594,400$6,993,000$20,995,800$27,994,400$34,993,000$84,000,000$112,000,000$140,000,000
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6,4008.00%$4,795,200$6,393,600$7,992,000$23,995,200$31,993,600$39,992,000$96,000,000$128,000,000$160,000,000
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7,2009.00%$5,394,600$7,192,800$8,991,000$26,994,600$35,992,800$44,991,000$108,000,000$144,000,000$180,000,000
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8,00010.00%$5,994,000$7,992,000$9,990,000$29,994,000$39,992,000$49,990,000$120,000,000$160,000,000$200,000,000
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8,80011.00%$6,593,400$8,791,200$10,989,000$32,993,400$43,991,200$54,989,000$132,000,000$176,000,000$220,000,000
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9,60012.00%$7,192,800$9,590,400$11,988,000$35,992,800$47,990,400$59,988,000$144,000,000$192,000,000$240,000,000
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10,40013.00%$7,792,200$10,389,600$12,987,000$38,992,200$51,989,600$64,987,000$156,000,000$208,000,000$260,000,000
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11,20014.00%$8,391,600$11,188,800$13,986,000$41,991,600$55,988,800$69,986,000$168,000,000$224,000,000$280,000,000
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12,00015.00%$8,991,000$11,988,000$14,985,000$44,991,000$59,988,000$74,985,000$180,000,000$240,000,000$300,000,000
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SAMCustomer Type 1Customer Type 2Customer Type 3
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Num of Customers36,000$749$999$1,249$3,749$4,999$6,249$15,000$20,000$25,000
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1800.50%$134,865$179,820$224,775$674,865$899,820$1,124,775$2,700,000$3,600,000$4,500,000
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3601%$269,730$359,640$449,550$1,349,730$1,799,640$2,249,550$5,400,000$7,200,000$9,000,000
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7202%$539,460$719,280$899,100$2,699,460$3,599,280$4,499,100$10,800,000$14,400,000$18,000,000
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1,0803%$809,190$1,078,920$1,348,650$4,049,190$5,398,920$6,748,650$16,200,000$21,600,000$27,000,000
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1,4404%$1,078,920$1,438,560$1,798,200$5,398,920$7,198,560$8,998,200$21,600,000$28,800,000$36,000,000
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1,8005%$1,348,650$1,798,200$2,247,750$6,748,650$8,998,200$11,247,750$27,000,000$36,000,000$45,000,000
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2,1606%$1,618,380$2,157,840$2,697,300$8,098,380$10,797,840$13,497,300$32,400,000$43,200,000$54,000,000
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2,5207%$1,888,110$2,517,480$3,146,850$9,448,110$12,597,480$15,746,850$37,800,000$50,400,000$63,000,000
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2,8808%$2,157,840$2,877,120$3,596,400$10,797,840$14,397,120$17,996,400$43,200,000$57,600,000$72,000,000
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3,2409%$2,427,570$3,236,760$4,045,950$12,147,570$16,196,760$20,245,950$48,600,000$64,800,000$81,000,000
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3,60010%$2,697,300$3,596,400$4,495,500$13,497,300$17,996,400$22,495,500$54,000,000$72,000,000$90,000,000
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3,96011%$2,967,030$3,956,040$4,945,050$14,847,030$19,796,040$24,745,050$59,400,000$79,200,000$99,000,000
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4,32012%$3,236,760$4,315,680$5,394,600$16,196,760$21,595,680$26,994,600$64,800,000$86,400,000$108,000,000
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4,68013%$3,506,490$4,675,320$5,844,150$17,546,490$23,395,320$29,244,150$70,200,000$93,600,000$117,000,000
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5,04014%$3,776,220$5,034,960$6,293,700$18,896,220$25,194,960$31,493,700$75,600,000$100,800,000$126,000,000
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5,40015%$4,045,950$5,394,600$6,743,250$20,245,950$26,994,600$33,743,250$81,000,000$108,000,000$135,000,000
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5,76016%$4,315,680$5,754,240$7,192,800$21,595,680$28,794,240$35,992,800$86,400,000$115,200,000$144,000,000
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