Successful event, high traffic area with many people sampled, helpful staff

Best tasting bourbon. Really smooth.

Many customers were pleased. The bourbon was well liked.

Super smooth, so good, easy to drink, one man was afraid to drink the bourbon & he bought a bottle after he tried it, would make a great old-fashioned, taste spice, nutty flavor,

The overall response from everyone I sampled was very positive. A couple people told me they would come back to purchase it when they had visitors in town.

Some said bourbon was smooth & somewhat sweet while others said it was strong and spicy.

Store was unusually slow for a Friday. There were 3 other demos (coffee liquor & cream, whiskey, espresso vodka, coconut whiskey and gin). Many customers preferred to sample sweeter spirits.

Good flavor, strong, smooth, looking forward to purchasing in the future

Successful event, foot traffic was only moderate

“It almost tasted tangy like citrus” ; “I love that it’s not heavy”; “delicious with the Dr Pepper”

Not many wanted to try but those who did were impressed. I did have two other bourbon tasters with me as well so competition was higher.

-The concept is cool, the flavor profile feels light.
-It has strong finish.
-It’s a decent whiskey, but I expected more complexity for the price.

The demo was executed at a good time, ensuring maximum engagement and impact.
The wet tasting was a key highlight, allowing customers to experience the whiskey’s aroma, flavor, and texture firsthand and creating a personal connection with the product.

Customers enjoyed the balanced taste of the bourbon. Remarks included: The bourbon has a classic, bold flavor that isn't too sweet/ Medium bodied, smooth texture/ nice proof without being too peppery/ a standard, "every day" drinking bourbon.

Whole Foods, in my opinion, was not particularly conducive to a whiskey sampling. I observed that most patrons of the store, if they were looking to purchase alcohol, were purchasing wine. Of course, I understand that I only saw a small snippet of store traffic. Since Total Wine is right next door, and the prices are comparable, (Off Hours is actually the same price at whole Foods as it is at Total Wine) I believe that most people are more likely to sample and purchase whiskey at places like Total Wine. However, I did sample 22 people and two out of the three bottles available were sold.

One guy was from Indiana and was super excited that it was bottled there. Flavor was received well by pretty much everyone. Smooth, doesn't burn. Good price point. A few people took pictures for future purchases.

I really liked this store. It was my first Whole Foods. The guests were fun to talk to. I didn't have any negative feedback really.

Didn't speak to a manager today, only worked with the employee in the dept

A man in his 50s said the single barrel, beautiful notes with high proof

Today’s Sampling was a little slow for Friday afternoon for this location, and there was another demo Sampling and Tequila at the same time. Most of the customer were targeting Wine and Tequila.

“This is very smooth, never tasted this before!”
“What is the ABV?”
“What a great price for this quality whiskey!”

Consumers were intrigued to try a sample. Many were surprised how smooth it tasted as well and convincing them to purchase.

“That was much stronger than I thought it was going to be. From the smell I assumed it wouldn’t be that strong.”
“I usually drink four roses. My ultimate go to is bullet bourbon. I drink it need or Manhattan. I really like the taste of this. I’m going to get one for me and my wife.”
“There was a girl here last week sampling a tequila. I can’t remember what the name was but I’m glad to see bourbon. Very tastey!”

When I first got there, it was only one bottle on the shelf. A man name Roberto went into the back and re stocked the shelf. He was so helpful in getting me a 21+ sign as well and a trash can. There was a huge rain storm that blew in this evening during the event so it wasn’t a ton of shoppers but I would recommend doing another demo at this location.

Off Hours has a very smooth finish and there is mo bad after taste. I'm impressed of how smooth it is and a great price!

Today's wet sampling took place at Whole Foods in Long Beach, CA. The set up was in the back of the store in the liquor section next to the delivery area. Many consumers sampled and were aware of the sale price. Many mentioned they would consider purchasing in the near future. Staff was supportive of today's sampling event.