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CourseraLessonlyDaleCarnegie火山小视频快手appDuolingoLyndaKhan AcademyUdemyiTunes U
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Resource火山小视频产品体验分析报告快手APP产品分析报告学语言from Linkedin付费tutorial任何人都可以po教程,不只是认证的教师或高校跟Coursera类似,但有自己的类似大学的线下活动和证书Apple自营,课程以名牌大学公开课为主,收费
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Targeted user group (persona)Anyone who wants to take free online university courses. Anyone who wants to pay low price for specialist certificate and display on their linkedin. Mostly university students and young employees who wants to learn new skills that boost their career. 学生/在职青年业余时间自修免费课程+低价证书Comany leaders /CEOs to train the whole company; team manager to train the whole team towards integrating all the teamwork at one online place. Focusing on customer support team & sales team. 整合公司团队的内外信息但办公软件,工作平台统一,提升工作效率Anyone who wants to improve human relation skill/ communication skill, presentation skill, and get professional training, and be willing to pay for the pricy training course.高端人际关系和演讲学方面的专业培训,收费昂贵,大多是实体课,也有网课,但不能回放。主要是中国基层地区的用户,希望通过发短视频和直播进行网络社交,与人互动,以及获得收入。快手比起其他短视频竞争者,主要用户的地域相对偏远,收入低、年龄低、学历低,从内容上看四五线城市年轻人、农村用户、中学生居多,这一类人群生活单调,生活节奏较慢而又没有丰富多彩的娱乐生活,于是他们需要一个平台来打发这些无聊时间。另一方面,他们社会关注度低,穿着打扮成不了网红,又没有特殊技能,与主流互联网世界有些脱节,但人的天性就是希望能够获得关注,正是快手为他们提供了一个平台,每个人都是公平的,即使长得不美,没有特殊技能,也能获得大量粉丝簇拥。
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UXProcessbrowse catagory -> try a sample of your favorate course -> register -> login -> take (most) courses for free -> pay for certificateregister->choose company size-> choose training team (sales/supports/others)->build your own training for the team->assign task->review status->iterationsearch for courses based on topic, time, online, classroom, user's location -> register for courses -> pay -> get trainedregister -> upload and public short video / live recording -> get reward by audiences who likes your video用户1:注册登录->上传视频;用户2:注册登录->观看视频,分享,点赞,评论,打赏; 快手app:审核视频->上下架视频&上线活动
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UsefullnessYesYes. However less compresive and more confusing than salesforceYes. Very professional communication/people skill/presentation trainingYes. People in rural China also has needs for online social主播需求:通过制作短视频获得粉丝簇拥,满足虚荣心,获得成就感;通过直播、微商等途径获得经济回报。不过目前来看,快手上的主播变现力度并不强或者说不是很懂怎么变现,所以还是以前者需求为主。观众需求:发现有趣的事。他们有多余的时间,但娱乐方式不足,与主流互联网世界脱节,所以他们希望能够在快手上找到他们感兴趣的东西,满足娱乐需求。创作者与他们的生活背景相似,更贴近他们的生活,符合口味。认识自己喜欢的主播之后,他们还有一个跟主播交流的需求,在直播中与主播交流,送礼物刷存在感。
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UsabilityOnline. Responsive design
Online. Responsive design
online & classroom. Mobile unfriendlyMobile app onlyMobile app only
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AdaptbilityEasy to get start and get used toHard. Incorrect information architecture. Important information (pricing / customer service help line) are hard to find. Have to provide personal information before getting any real content.UI outdated. Font style not user friendly. Hard to find key words. User must be in urgent need of and trust this service.Easy to get start and get used toEasy to get start and get used to
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DesirabilityInteractionCard design makes it simpleconfusingoutdated design but still simple and straight forwardsimple and straight forwardsimple and straight forward
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Navigationeasyconfusing. unneccary multiple layers. Unclear information architectureUser have to take time finding registrations that are currently open by clicking through each individaul course. could be improved in terms of efficiency by listing current course, past course, and future course into different categories. simple and straight forwardsimple and straight forward
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Contentreal useful and trendy contentreal useful and trendy contentsome say it worth the price. Some say it does not worth it because the course are taught by instructions from toastmasters, a competitor of daleCarnegie but much less pricyvarious. 接地气,有朴实的生活日常,也有许多低俗内容。various. 接地气,有朴实的生活日常,也有许多低俗内容。
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Designsimple and cleantoo fancy for a team management tool. too outdated. Could be better if use modern UI接地气,虽然不高雅,但与品牌定位相当接地气,虽然不高雅,但与品牌定位相当
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Strengths1. courses are trendy. Contents are valuable. Insturctors are credible; 2. free sample before register; 3. most of the courses are free w/o certificate; 4. low price for certificate that showcase the learner's new skillset; 5. simple and clear dashboard. Easy to review progress status 简洁的dashboard使项目进程一目了然,学生一眼就能看到哪些内容已经学了,哪些任务待做,哪些需要复习1. content is useful and trendy1. professional contents; 2. credible instructors / speakers; 3. effective training & workshop, not lectures of your interest1. UI设计与品牌定位非常相符;2.UX操作流程与目标人群非常相符;3.易上手,交互非常直接快捷;4.门槛低,任何人都可以快速发视频,安全检查手段松,几乎任何视频或者直播都能够通过审查;5.精准拿下蓝海用户:定位人群是中国欠发达地区人群,这群人数量多,对互联网时代的社交不熟悉,许多主流app忽视了他们的需求,然而火山小视频正是为这群人的需求而生的,从接地气的UI design到不同安卓机型的用户端适配,都十分符合这群人的条件和认知领域1、快手满足了被主流媒体和主流创业者所忽略的人群——普通人而非网红的需求,在当下互联网巨头垄断达到前所未有高度的时代,更早突破了这层垄断边界,成为一块为普通人提供记录和分享生活的阵地,而这部分人恰恰是更广泛的中国网民。2、快手坚持不对某一特定人群(比如网红)进行运营,也不与明星和网红主播签订合作条约,他们也不将里面的内容进行栏目分类或者给作者下定义,比如定义这一类人是美女,这一类视频是搞笑或者严肃。
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Weakness1. still have to register; 2. some samples do not have real content so learner cannot taste; 3. hot courses are not free; 4. hot courses are real time, meaning the learner do not have the freedom to learn at their own preferred time 1. ask for user's crefidential info before giving user any useful info. (users have to give them real name, phone number, company email, company name, ... to download a pdf that contains "5 important thing" or to access a tour. This is very, very offensive to users); UI design does not match with the product value1. too expensive. $1850 for one intro class is normal. $3000 - $5000 is not rare; 2. inflexible location: classroom focused; although has online course, the quality cannot compete with that of classroom course; this limits the user from taking the course if not in the city or contury the course is offered; 3. inflexible time: most classes are offered in a certain time and it is often not on weekends. Online course do not have recording function. If the user miss the course, it cannot be recovered. People with normal school or work will find it hard to have take take the course; 4. one time, not on-going. most of courses are one time or several times. You pay for only this time. 1. 管理与审核制度有待规范,内容良莠不齐,有许多低俗视频和直播,在向广大农村普及网络视频社交的同时无可避免地传播了低俗信息,制造了社会负能量;2.短视频打赏能否成为长期盈利模式,有待考究;3.平台变现有待考究1. 管理与审核制度有待规范,内容良莠不齐,有许多低俗视频和直播,在向广大农村普及网络视频社交的同时无可避免地传播了低俗信息,制造了社会负能量;2.短视频打赏能否成为长期盈利模式,有待考究;3.平台变现有待考究
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Valuable takeon for us1. free sample before register; 2. free version + non free version; 3. free content + non free certificate;simple and clear dashboard. Easy to review progress status 简洁的dashboard使项目进程一目了然,学生一眼就能看到哪些内容已经学了,哪些任务待做,哪些需要复习1. simplify and ease the whole process: users are lazy. Give them what they want the most at the first. Do not be wording. 2. Do not ask for anything before give them a sweet treat. 3. UI design match the product value. Lessonly is a bad example because its promo website is too fancy for its product function. Although the real product has a professional and efficiency-style UI, the website may deter users.1. professional contents; 2. highly demanded topics; 3. credible / popular / well-known instructors; 4. target at a special user group that has the concrete needs for the course and can afford the course and trust the learning center so is willing to devote such a firmed time and high price. 1. target a group of user that has a specific need but have not been satisfied by other products or service; 2. UX simple, easy, handy, fast; 3. UI design matching the aesthetic of our targeted user group. 1. target a group of user that has a specific need but have not been satisfied by other products or service; 2. UX simple, easy, handy, fast; 3. UI design matching the aesthetic of our targeted user group.
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LXProcesslecture -> assignment -> discussion -> lectureregister->choose company size-> choose training team (sales/supports/others)->build your own training for the team->assign task->review status->iterationsearch for courses based on topic, time, online, classroom, user's location -> register for courses -> pay -> get trainedN/AN/A
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Customized trainingYes. Recommendation based on user needsYes. Team leader can customize the training for the whole team apply different task to different individualA dropdown menu listing available topics. User has to search key words. N/AN/A
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Engagement in learning1, In-lecture formative assessment question; 2, graded assignments; 3. non-graded discussion + feedback for helpYes. Team members are able to engage through list task card status, report to manager, discuss, ask for assistant, bring up inspirations, ...Only in classroom course has heavy engagements N/AN/A
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Multimedia1. video lecture; 2. text based discussion community; 3, various formats of assignments (code, paper, online exercise) 1. text; 2. graph; 3.video recordingYes. Both online real time video lecture and offline classroom learningN/AN/A
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Acceleration of expertise through scenarios1. formative assessments during lecture; 2. summative assessments as assignments; 3. whether or not test / exam depends on the instructors preferenceN/AN/AN/AN/A
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Learning through digital gamesrareN/AN/AN/AN/A
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Strengths1. In-lecture formative assessments; 2, course break down to sections. assignments is in the order of increased expetise. 循序渐进 1. learner-first; 2. build a learning software that employees demand; 3. speedy. limit the time wasted on paperwork and admin tasks and looking for internal information." 4. Measure ROI of learning 投资回报率; 5.整合client expertise, service, resources1. professional contents; 2. credible instructors / speakers; 3. effective training & workshop, not lectures of your interestN/AN/A
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Weakness1. does not support video/phone call support. Lack of human voice assistant; 2. summative assessments such as test/exams are rare, and the quality is not matching real university level. 导致证书含金量没有真实学位那么高1. tutorial is wording; 2.process has too many unneccassry layers; 3. unclear information architecture; 4. overall comlicated & confusing1. too expensive. $1850 for one intro class is normal. $3000 - $5000 is not rare; 2. inflexible location: classroom focused; although has online course, the quality cannot compete with that of classroom course; this limits the user from taking the course if not in the city or contury the course is offered; 3. inflexible time: most classes are offered in a certain time and it is often not on weekends. Online course do not have recording function. If the user miss the course, it cannot be recovered. People with normal school or work will find it hard to have take take the course; 4. one time, not on-going. most of courses are one time or several times. You pay for only this time. N/AN/A
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Valuable takeon for us1. In-lecture formative assessments; 2, course break down to sections. assignments is in the order of increased expetise. 循序渐进 3; support real human chat/voice feedback & assistant1, Team leader can customize the training for the whole team apply different task to different individual; 2. provide each team member opportunities to practice pitch through video recording. This practice can be minitored by the team leader1. professional contents; 2. highly demanded topics; 3. credible / popular / well-known instructors; 4. target at a special user group that has the concrete needs for the course and can afford the course and trust the learning center so is willing to devote such a firmed time and high price. N/AN/A
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