Top Persona Elements
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Top Persona Elements - 2014
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The purpose of this research is to identify the most popular elements to include in a persona. This is not an all inclusive list. As such, it should be considered more qualitative research.
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To build the list, several google searches were conducted using many different search terms with the intent of maintaining a non-biased query. Once the search results displayed, pages were opened and when possible, the name added as new, or the "Times mentioned" tally was incremented.
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uxFindings.blogspot.com
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Times MentionedNameNotes
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13goals: for interface
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12name (fictional)better remembered when photo is present
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11agebetter remembered when photo is present
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10attitude / emotional perspective / personality
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9background and experience: technical / technical skill level / saavy
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9photo / picture
Study shows that people can more easily remember real photos than imaginary: Long, F. (2009). Real or Imaginary - The effect of using personas in product design. IES Conference, Dublin, Irish Ergonomics Review.
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8daily tasks / duties / skills / day in the life / activities / common behaviors
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8education / aptitudes / capability to learn
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8title / persona group / segments / archetypei.e. web manager
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7family life / family status / marital status
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7job title / occupation
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7likes / dislikesbetter remembered when photo is present
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7needs / want statement / requirements
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6description / narrative
lists can be difficult to remember. narrated descriptions can help users retain the info by exploiting their tendency to visualize and there-by subconsiously burning into their memory. More on this in "Personas: User-Focused Design"
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6frustrations / challenges / pain points / problems
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6gender
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6location / where they live
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6physical environment
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6quoteWhat matters most to the person as it relates to the interface
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6social environment
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6tools / technological environment
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5income
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4background and experience: personal
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4background and experience: professional
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4favorite resources / watering holes / influences / influencers
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3ideal feature / best solution / ideal experience / experience expectations
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2context that the design will be used in / workflow
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2length of time in job
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2location on adoption curve / where in change
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1byline
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1collaboration with others
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1communication style
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1ethnicity
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1favorite websites
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1goals: in life
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1how is job measured
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1scenarios
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1users strategy for usage
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1when will the user use the design
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