Event Planning for Startups
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How to Use This Doc
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This document is specifically designed to help you take the first few steps to hitting your marketing goals with live events. It's far from exhaustive, and it doesn't replace an experienced event planner or marketer. Consider this a kickstarter guide.
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Tab NamePurpose
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Event ChecklistUse to evaluate your goals and progress with new events.
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Upcoming Events to Sponsor/Speak/AttendInput potential events to clearly see your options. Evaluate with decision makers on regular (e.g. weekly) basis. Use Event Checklist tab to evaluate.
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Past EventsCopy/Paste events you complete from the "Upcoming Events" tab into here for tracking and review purposes. Great reference to have if it's a recurring event. Great to have if new team members come on board: Institutional knowledge in a spreadsheet.
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Upcoming Company Hosted EventsInput potential events the company wants to host/plan so you can clearly see your options. Evaluate with decision makers using the Event Checklist tab.
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Past Company EventsCopy/Paste events you complete from the "Upcoming Company Events" tab into here for tracking and review purposes. Institutional knowledge in a spreadsheet.
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How to Use This Doc
Event Checklist
Upcoming Events to Sponsor/Speak/Attend
Past Events
Upcoming Company Hosted Events
Past Company Hosted Events