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SPRING PROGRAM CHANGES DUE TO COVID-19 - Updated September 23
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What started as a trickle of postponements two weeks ago became a flood of changes since the government advised against any large public gatherings.
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Now that everyone has been forced to adapt, this guide now serves as an easy way to take a look at how industry-leading spring programs have decided to change and how they are communicating those changes to their stakeholders.
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As a first step, we've collected information on the current responses of the US top thirty programs to the COVID-19 outbreak.
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NOTE: Write-ups for programs that have been recently updated have been highlighted in yellow.
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ProgramOrganizationStatusRelevant Links
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Relay for LifeAmerican Cancer SocietyACS announced a 30% budget cut and the elimination of 1,000 positions on June 11 and "a fundamental shift in how we engage with communities." Practically all Relay For Life events, which are largely clustered in the spring, were either postponed or virtualized. Information on the overall program is scant on the website, but there is more information on what individual, local programs did if you drill down on the site by zip code.http://pressroom.cancer.org/events2020 http://pressroom.cancer.org/2020reductions
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Heart WalkAmerican Heart AssociationThe bulk of these walks take place later in the year, but spring events have been either canceled, postponed or virtualized. Click through to individual events to see how the announcements of changes were communicated. Heart is using the name "Walk Where You Are" for their virtualized events.https://www2.heart.org/site/SPageServer/?pagename=HeartWalk_Landing_Page
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Walk to End AlzheimersAlzheimer's AssociationThe website features the Walk Mainstage, a virtual environment enabling registrants to visit sponsor booths, access association resources and more. It also teaches about using the walk app which serves as an activity tracker and contains videos of celebrity walkers. As of 7/21, the walk's websites indicates that all events are going to take place virtually. Individual fall event websites encourage supporters to sign up, fundraise, attend an online experience on walk day and then go out and walk in their communities.https://act.alz.org/site/SPageServer/?pagename=walk_homepage&_ga=2.26953087.37092158.1595357612-1997036658.1595357612
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Light the NightThe Leukemia & Lymphoma SocietySadly the Society announced a large layoff and reorganization in mid-July that is impacting all of its operations. The LTN website does not share a prominent national announcement that it has gone virtual, but if you visit individual event listings they state "This year, out of an abundance of caution, our local Light The Night event will be held virtually,"https://www.lightthenight.org/events/manhattan
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American Heart Association Youth ProgramsAmerican Heart AssociationOn May 19, the AHA announced the launch of an augmented reality game incorporated into the Kids Heart Challenge app created with Charity Dynamics and Rock Paper Reality. https://tinyurl.com/ydbolbe2
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Pan-Mass ChallengePan-Mass ChallengeOn August 10, PMC Executive Director Billy Starr told P2PPF that he expected to raise $41 million this year from his group's virtual program vs an original goal of $65 million for this year's physical rides. He also said that he expects operating expenses to be down by 35% this year because the physical rides were not held. On May 1, the PMC announced that it would be virtualizing its August event by holding what it called "PMC Reimagined" on August 1. It will be encouraging supporters to ride safely in their neighborhoods or on longer treks and will run programming on broadcast television and online to create the "sense of camaraderie and community synonomous with PMC Ride Weekend." Earlier on March 24, PMC Founder Billy Starr had announced that the organization would not be enforcing fundraising minimums for this year's ride. America's largest single P2P fundraising event, the PMC was scheduled for August 1 & 2 and had set a goal of raising $65 million.https://www.pmc.org/blog/pan-mass-challenge-reimagines-2020-ride
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Bike MSNational MS SocietyAs of September 23 it appears that Bike MS has stepped away from offering physical events since they are not listed as an option on the website. As of July 21, Bike MS invites supporters to participate in either a virtual event (Bike MS Inside Out) or beginning in late September one of 11 physical events taking place until October 24.https://secure.nationalmssociety.org/site/SPageServer?pagename=BIKE_HOM_events&showAll=true
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Making Strides Against Breast CancerAmerican Cancer SocietyAs of July 21, the Making Strides homepage indicates that fall events will be virtual.https://secure.acsevents.org/site/SPageServer?pagename=strides_msabc
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JDRF One WalkJDRFAs of September 23, the website says that this year "We may not come together in person this year" and sets a national goal for their community of walking 1.6 million miles reflecting the 1.6 million Americans with type 1 diabetes. November 1 is set as the date of the walk for indiividual walk sites. As of July 21, the national website is unclear in its language about whether these walks gone virtual. In June notices had been placed on the home pages of events through early June stating that they are going to be held on a virtual basis and that information on how that will be done will be distributed soon..https://www2.jdrf.org/site/SPageServer?pagename=walk_challenge&challenge_id=miles-november-2020
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March for BabiesMarch of DimesSpeaking with P2PPF in mid-July, MOD COO Alan Brogdon indicated that the spring virtual event had raised about $25,000,000 vs an original goal for the physical walk series of 257 events of $40,000,000. Program performance was better than that because the virtual event was several million dollars less expensive to produce. https://marchforbabies.org/?utm_source=marchofdimes&utm_medium=website_nav&utm_campaign=mfb_010119&utm_content=website_nav
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Komen Race for the Cure/More Than Pink WalkSusan G. Komen for the CureAs of July 21, visiting individual fall event sites indicated that they had been turned into virtual events.https://ww5.komen.org/raceforthecure/
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Dance MarathonChildren's Miracle Network HospitalsAs of July 21, the Dance Marathon website did not share information on plans for how events would be held during the 20/21 academic year. This spring, In spite of the challenges presented by campus closings, CMNH reported that over 40 college groups had pivoted to holding virtual events from March 13 to April 12 and raised $5.93 million. CMNH leaders expect many spring on-campus events to be cancelled.https://miraclenetworkdancemarathon.childrensmiraclenetworkhospitals.org/dance-marathon-programs-host-virtual-events-announce-fundraising-totals/
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Cycle for SurvivalMemorial Sloan-Kettering Cancer CenterAs of July 21, the national website indicated that the program raised just over $40,000,000 in 2020. On March 6, Cycle for Survival canceled the final weekend of rides of the 2020 season.
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Walk MSNational MS SocietyAs of July 21, MS reported that the virtual walk series had raised $22.5 million, about 55% of what was raised last year, and that some funds continue to come in. As March 18, All Walk MS events were taken virtual (the bulk of the group's 335 events). https://www.nationalmssociety.org/What-you-need-to-know-about-Coronavirus-(COVID-19)/Information-for-event-and-program-participants-and
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Great StridesCystic Fibrosis FoundationAs of July 21, the Great Strides website indicates that no in-person events spring would be held and encourages supporters to raise money by taking part virtually in the 65 Roses Challenge. https://fightcf.cff.org/site/SPageServer?pagename=143_gs_landing_page
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St. Baldrick's Head Shaving EventsSt. Baldrick's FoundationAs of July 21, the organization's home page announced that all in-person fundraising events through September 1 had been postponed and that "the fight" had gone virtual, but did not yet have information on details posted on the website (a major Tiltify integration is said to be planned.) Most head shaving events are organized by volunteers and they have been deciding whether to postpone or cancel their gatherings. The national office issued a blog post on what to do if your event has been rescheduled or cancelled including advice on how to hold a virtual head shaving.https://www.stbaldricks.org/blog/post/what-to-do-if-your-event-has-been-rescheduled-or-cancelled
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Walk to Defeat ALSThe ALS AssociationAs of July 21, there was no prominent national announcement of going virtual, but clicking through to individual events revealed an announcement "WE HAVE BIG NEWS: The 2020 Walk to Defeat ALS will be held WHEREVER you call home!" They also announced that organizers who raised $1,000 or more would be sent a "walk in a box" kithttp://webgny.alsa.org/site/TR?pg=informational&fr_id=14343&type=fr_informational&sid=7502
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Out of Darkness Community Walks
American Foundation for Suicide Prevention
As of July 21 there was no prominent national announcement of these fall walks going virtual. Clicking through to individual event sites showed scant details on exactly what the events would look like. Earlier this year, spring events were either postponed or cancelled.https://afsp.donordrive.com/index.cfm?fuseaction=donorDrive.eventList&eventGroupID=9AA117B3-F522-BB6D-359D1AA2D75A7958&eventID=5544
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St. Jude Heroes
ALSAC/ St. Jude Children's Research Hospital
Many of the spring endurance events that St. Jude supporters are supposed to particpate in have been cancelled or postponed like the South Beach Tri. St. Jude has posted a state-by-state guide to the status of its fundraising events on its website. "In light of current health concerns surrounding COVID-19, we support and respect the decisions being made globally to cancel or postpone certain events to protect participants."https://www.stjude.org/media-resources/special-announcements/supporter-info-covid-19/covid-19-event-changes.html#f9bece9a833f77dc80279a428a1f5ca57819ca23efe94d7f4aec7f18c14845ae=20
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PelotoniaPelotoniaAs of September 23 the website indicated that the August event had raised $8.1 million (although that is probably not a final tally.) On May 19 Pelotonia announced that it would not be holding its traditional August mass ride, but was launching a platform called My Pelotonia that would enable supporters to define what they were going to do for this year's event. The group did away with registration fees and required fundraising minimums. People who had already paid a registration fee can either convert it to a donation or defer it to 2021 registration. https://pelotonia.org/news/release/pelotonia-announces-new-platform-my-pelotonia-for-2020/
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Team In TrainingThe Leukemia & Lymphoma SocietyIn September TNT staged The Resilience Challenge inviting supporters to complete 50 miles in whatever way they choose and raise $500. The invitation page prominently featured a variety of logoed incentives for achieving various fundraising levels. As of July 21, TNT shared a number of virtual options for supporters to engage in. Most of the endurance events that LLS supporters are supposed to particpate in this year have been cancelled or postponed https://www.teamintraining.org/resilience-challenge
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MovemberMovemberAs of July 21, the organization had updated its website to provide access to resources for people to deal with mental health issues related to the pandemic. It had not yet provided information on how COVID-19 will impact its fall P2P fundraising efforts.
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AIDS LifeCycleAIDS LifeCycleAs of June 19, this group's home page announced that its virtual My 545 Challenge had raised $8,134,375. After cancelling the annual ride from SF to LA in late March, AIDSLifecycle quickly pivoted to enable supporters to raise money through a virtual ride by announcing the virtual MY 545 Challenge.https://www.aidslifecycle.org
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Komen 3-DaySusan G. Komen for the CureAs of May 21, Komen had announced that it was cancelling the four 3-Day fundraising programs it had planned for 2020. https://secure3.convio.net/npt/site/SPageServer/?pagename=register
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Autism Speaks WalkAutism SpeaksAs of July 21, drilling down to local events we saw that AS was offering supporters three options to participate: 1) Walk on Wheels an interactive car parade 2) participating near home by walking 1.54 miles and 3) do whatever you would like and share your ideas with the organization.http://act.autismspeaks.org/site/TR/Walk/LongIsland?fr_id=5292&pg=entry
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Tour de CureAmerican Diabetes AssociationAs of May 4, it appears all 2020 Tour de Cure rides have been taken virtual. We could not find a general announcement about this move, but all the events we clicked on through November were positioned as virtual.http://main.diabetes.org/site/TR/TourdeCure/TourAdmin?fr_id=13085&pg=entry&_ga=2.243481349.1099385939.1588592885-710290273.1588592885
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PurpleStridePancreatic Cancer Action NetworkAs of September 23, the website invited supporters to help the group hit a goal of raising $10 million by participating in one of a variety of fall events all of which have gone virtual. As of May 21, PANCAN has cancelled all in-person Purple Stride fundraising events through the end of July (they had previously cancelled through June) and is strongly suggesting people undertake virtual fundraising. They created an excellent FAQ page worth looking at.https://secure.pancan.org/site/SPageServer/?pagename=purplestride_event_updates&fr_id=
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Junior Achievement Bowl-a-thonJunior Achievement USAEach JA Area operates their Bowl-a-thon independently, on separate P2P fundraising platforms, and at different times of the year. Many offices have communicated that they have postponed their Spring physical events and are looking for solutions to continue fundraising through virtual options. This link enables one to search for particular chapters and see if they've announced how they are pivoting.https://www.juniorachievement.org/web/ja-usa/near-you
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Extra LifeChildren's Miracle Network HospitalsExtra Life Game Day is November 7. Around March 26, organizers announced that they had converted their Spring IRL (In Real Life) Extra Life United event into a virtual fundraiser dubbing it the "Online Edition". As a largely virtual program that holds its main event in November, Extra Life has yet to issue guidance on its website related to COVID-19.https://www.extra-life.org/index.cfm?fuseaction=donorDrive.event&eventID=549
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St. Jude Walk/Run to End Childhood Cancer
ALSAC/ St. Jude Children's Research Hospital
As of May 4, the page where one searches for an event carries the following: "COVID-19: We are monitoring the current situation and will having an amazing in-person or online event in September, depending on the conditions closer to event day in each community. You can also register and fundraise now for our St. Jude Walk/Run virtual event. The lifesaving work of St. Jude is only possible because of your support, and our thoughts are with all of our supporters during this unprecedented time."
https://www.stjude.org/get-involved/fitness-fundraisers/5k-walk-run.html?sc_icid=gi-mm-walkrunlink#search
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