Digital Marketing Plan
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Create professional Gantt charts in GanttPRO in a few clicks
3
4
Digital Marketing Plan6/16/2020
5
Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
6
1Executive summary6/17/20206/22/20200240000
7
1.1Objectives of plan6/17/20206/18/20200800OpenMedium00
8
1.2Challenges of organization6/18/20206/19/20200800OpenMedium00
9
1.3Expectations if marketing plan was successful6/19/20206/20/20200800OpenMedium00
10
1.4Alignment6/20/20206/21/20200000OpenMedium00
11
1.5Mission6/21/20206/22/20200000OpenMedium00
12
2Target markets6/23/20206/26/20200240000
13
2.1Demographics6/23/20206/24/20200800OpenMedium00
14
2.2Lifestyle6/24/20206/25/20200800OpenMedium00
15
2.3Actions6/25/20206/26/20200800OpenMedium00
16
3Organization’s strategies and plans6/27/20207/2/20200240000
17
3.1New products, markets6/27/20206/28/20200000OpenMedium00
18
3.2Promotions6/28/20206/29/20200000OpenMedium00
19
3.3Expansion6/29/20206/30/20200800OpenMedium00
20
3.4Assessment6/30/20207/1/20200800OpenMedium00
21
3.5Current marketing efforts7/1/20207/2/20200800OpenMedium00
22
4Marketing metrics- performance/interactivity7/3/20207/7/20200160000
23
4.1Search Engine positioning (for keywords )7/3/20207/4/20200800OpenMedium00
24
4.2Analytics7/4/20207/5/20200000OpenMedium00
25
4.3Facebook Insights/ likes7/5/20207/6/20200000OpenMedium00
26
4.4Twitter activity7/6/20207/7/20200800OpenMedium00
27
5Industry analysis7/8/20207/14/20200320000
28
5.1SWOT situational analysis7/8/20207/9/20200800OpenMedium00
29
5.2Competitor analysis and environment7/9/20207/10/20200800OpenMedium00
30
5.3Consumer analysis (different behaviors of target markets )7/10/20207/11/20200800OpenMedium00
31
5.4Market research/Consumer insights7/11/20207/12/20200000OpenMedium00
32
5.5focus group7/12/20207/13/20200000OpenMedium00
33
5.6If service organization7/13/20207/14/20200800OpenMedium00
34
6Service blueprint7/15/20207/17/20200160000
35
6.1Service gap analysis7/15/20207/16/20200800OpenMedium00
36
6.2Summarize challenges7/16/20207/17/20200800OpenMedium00
37
7Brand Blueprint7/18/20207/26/20200400000
38
7.1Brand Personality– How to get your brand unstuck?7/18/20207/19/20200000OpenMedium00
39
7.2Current image, mindset, behavior7/19/20207/20/20200000OpenMedium00
40
7.3Desired behavior7/20/20207/21/20200800OpenMedium00
41
7.4Challenges to overcome7/21/20207/22/20200800OpenMedium00
42
7.5Brand Properties7/22/20207/23/20200800OpenMedium00
43
7.6Product/service features7/23/20207/24/20200800OpenMedium00
44
7.7Logo7/24/20207/25/20200800OpenMedium00
45
7.8Tagline7/25/20207/26/20200000OpenMedium00
46
8Brand Essence7/27/20208/3/20200400000
47
8.1Organizational touchstone7/27/20207/28/20200800OpenMedium00
48
8.2Customer insights and key benefit7/28/20207/29/20200800OpenMedium00
49
8.3Recommendations for Clarified Brand7/29/20207/30/20200800OpenMedium00
50
8.4Suggestions for Logo, Tagline7/30/20207/31/20200800OpenMedium00
51
8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)7/31/20208/1/20200800OpenMedium00
52
8.6Universal Selling Points (USP)8/1/20208/2/20200000OpenMedium00
53
8.7Value Proposition8/2/20208/3/20200000OpenMedium00
54
9Brand Blueprint Elements8/4/20208/16/20200720000
55
9.1Competitive context8/4/20208/5/20200800OpenMedium00
56
9.2Target markets8/5/20208/6/20200800OpenMedium00
57
9.3Current image, mindset, behavior8/6/20208/7/20200800OpenMedium00
58
9.4Desired behavior8/7/20208/8/20200800OpenMedium00
59
9.5Challenges to overcome8/8/20208/9/20200000OpenMedium00
60
9.6Brand Properties8/9/20208/10/20200000OpenMedium00
61
9.7Brand Essence8/10/20208/11/20200800OpenMedium00
62
9.8Customer insights/benefit8/11/20208/12/20200800OpenMedium00
63
9.9Brand Recommendations (logo, tagline)8/12/20208/13/20200800OpenMedium00
64
9.10Brand Promise8/13/20208/14/20200800OpenMedium00
65
9.11Universal Selling Points8/14/20208/15/20200800OpenMedium00
66
9.12Value Proposition8/15/20208/16/20200000OpenMedium00
67
10Integrated Media Sample8/17/20209/7/202001200000
68
10.1Flyers/ brochures8/17/20208/18/20200800OpenMedium00
69
10.2YouTube -Video8/18/20208/19/20200800OpenMedium00
70
10.3Facebook8/19/20208/20/20200800OpenMedium00
71
10.4Twitter8/20/20208/21/20200800OpenMedium00
72
10.5Email blast8/21/20208/22/20200800OpenMedium00
73
10.6Blog8/22/20208/23/20200000OpenMedium00
74
10.7Social bookmarks8/23/20208/24/20200000OpenMedium00
75
10.8Pinterest8/24/20208/25/20200800OpenMedium00
76
10.9Instagram8/25/20208/26/20200800OpenMedium00
77
10.10TV/radio8/26/20208/27/20200800OpenMedium00
78
10.11Infographic8/27/20208/28/20200800OpenMedium00
79
10.12Newspaper8/28/20208/29/20200800OpenMedium00
80
10.13Posters8/29/20208/30/20200000OpenMedium00
81
10.14Newsletter ( online)8/30/20208/31/20200000OpenMedium00
82
10.15Personal networks8/31/20209/1/20200800OpenMedium00
83
10.16friends, family, org.9/1/20209/2/20200800OpenMedium00
84
10.17Local businesses9/2/20209/3/20200800OpenMedium00
85
10.18WOM friends9/3/20209/4/20200800OpenMedium00
86
10.19Events9/4/20209/5/20200800OpenMedium00
87
10.20Past participants/buyers9/5/20209/6/20200000OpenMedium00
88
10.21Partner organizations9/6/20209/7/20200000OpenMedium00
89
11Implementation (What resources)9/8/20209/15/20200400000
90
11.1staff9/8/20209/9/20200800OpenMedium00
91
11.2management9/9/20209/10/20200800OpenMedium00
92
11.3staff availability9/10/20209/11/20200800OpenMedium00
93
11.4expertise to implement the plan9/11/20209/12/20200800OpenMedium00
94
11.5outsource elements of plan (use outside vendors)9/12/20209/13/20200000OpenMedium00
95
11.6time9/13/20209/14/20200000OpenMedium00
96
11.7resources (financial)9/14/20209/15/20200800OpenMedium00
97
12Monitoring Evaluation9/16/20209/22/20200320000
98
12.1Monitoring metrics9/16/20209/17/20200800OpenMedium00
99
12.2Website - Google Analytics9/17/20209/18/20200800OpenMedium00
100
12.3Social media insights9/18/20209/19/20200800OpenMedium00
Loading...