ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Create professional Gantt charts in GanttPRO in a few clicks
3
4
Digital Marketing Plan9/16/2025
5
Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
6
1Executive summary9/17/20259/22/20250240000
7
1.1Objectives of plan9/17/20259/18/20250800OpenMedium00
8
1.2Challenges of organization9/18/20259/19/20250800OpenMedium00
9
1.3Expectations if marketing plan was successful9/19/20259/20/20250800OpenMedium00
10
1.4Alignment9/20/20259/21/20250000OpenMedium00
11
1.5Mission9/21/20259/22/20250000OpenMedium00
12
2Target markets9/23/20259/26/20250240000
13
2.1Demographics9/23/20259/24/20250800OpenMedium00
14
2.2Lifestyle9/24/20259/25/20250800OpenMedium00
15
2.3Actions9/25/20259/26/20250800OpenMedium00
16
3Organization’s strategies and plans9/27/202510/2/20250240000
17
3.1New products, markets9/27/20259/28/20250000OpenMedium00
18
3.2Promotions9/28/20259/29/20250000OpenMedium00
19
3.3Expansion9/29/20259/30/20250800OpenMedium00
20
3.4Assessment9/30/202510/1/20250800OpenMedium00
21
3.5Current marketing efforts10/1/202510/2/20250800OpenMedium00
22
4Marketing metrics- performance/interactivity10/3/202510/7/20250160000
23
4.1Search Engine positioning (for keywords )10/3/202510/4/20250800OpenMedium00
24
4.2Analytics10/4/202510/5/20250000OpenMedium00
25
4.3Facebook Insights/ likes10/5/202510/6/20250000OpenMedium00
26
4.4Twitter activity10/6/202510/7/20250800OpenMedium00
27
5Industry analysis10/8/202510/14/20250320000
28
5.1SWOT situational analysis10/8/202510/9/20250800OpenMedium00
29
5.2Competitor analysis and environment10/9/202510/10/20250800OpenMedium00
30
5.3Consumer analysis (different behaviors of target markets )10/10/202510/11/20250800OpenMedium00
31
5.4Market research/Consumer insights10/11/202510/12/20250000OpenMedium00
32
5.5focus group10/12/202510/13/20250000OpenMedium00
33
5.6If service organization10/13/202510/14/20250800OpenMedium00
34
6Service blueprint10/15/202510/17/20250160000
35
6.1Service gap analysis10/15/202510/16/20250800OpenMedium00
36
6.2Summarize challenges10/16/202510/17/20250800OpenMedium00
37
7Brand Blueprint10/18/202510/26/20250400000
38
7.1Brand Personality– How to get your brand unstuck?10/18/202510/19/20250000OpenMedium00
39
7.2Current image, mindset, behavior10/19/202510/20/20250000OpenMedium00
40
7.3Desired behavior10/20/202510/21/20250800OpenMedium00
41
7.4Challenges to overcome10/21/202510/22/20250800OpenMedium00
42
7.5Brand Properties10/22/202510/23/20250800OpenMedium00
43
7.6Product/service features10/23/202510/24/20250800OpenMedium00
44
7.7Logo10/24/202510/25/20250800OpenMedium00
45
7.8Tagline10/25/202510/26/20250000OpenMedium00
46
8Brand Essence10/27/202511/3/20250400000
47
8.1Organizational touchstone10/27/202510/28/20250800OpenMedium00
48
8.2Customer insights and key benefit10/28/202510/29/20250800OpenMedium00
49
8.3Recommendations for Clarified Brand10/29/202510/30/20250800OpenMedium00
50
8.4Suggestions for Logo, Tagline10/30/202510/31/20250800OpenMedium00
51
8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)10/31/202511/1/20250800OpenMedium00
52
8.6Universal Selling Points (USP)11/1/202511/2/20250000OpenMedium00
53
8.7Value Proposition11/2/202511/3/20250000OpenMedium00
54
9Brand Blueprint Elements11/4/202511/16/20250720000
55
9.1Competitive context11/4/202511/5/20250800OpenMedium00
56
9.2Target markets11/5/202511/6/20250800OpenMedium00
57
9.3Current image, mindset, behavior11/6/202511/7/20250800OpenMedium00
58
9.4Desired behavior11/7/202511/8/20250800OpenMedium00
59
9.5Challenges to overcome11/8/202511/9/20250000OpenMedium00
60
9.6Brand Properties11/9/202511/10/20250000OpenMedium00
61
9.7Brand Essence11/10/202511/11/20250800OpenMedium00
62
9.8Customer insights/benefit11/11/202511/12/20250800OpenMedium00
63
9.9Brand Recommendations (logo, tagline)11/12/202511/13/20250800OpenMedium00
64
9.10Brand Promise11/13/202511/14/20250800OpenMedium00
65
9.11Universal Selling Points11/14/202511/15/20250800OpenMedium00
66
9.12Value Proposition11/15/202511/16/20250000OpenMedium00
67
10Integrated Media Sample11/17/202512/8/202501200000
68
10.1Flyers/ brochures11/17/202511/18/20250800OpenMedium00
69
10.2YouTube -Video11/18/202511/19/20250800OpenMedium00
70
10.3Facebook11/19/202511/20/20250800OpenMedium00
71
10.4Twitter11/20/202511/21/20250800OpenMedium00
72
10.5Email blast11/21/202511/22/20250800OpenMedium00
73
10.6Blog11/22/202511/23/20250000OpenMedium00
74
10.7Social bookmarks11/23/202511/24/20250000OpenMedium00
75
10.8Pinterest11/24/202511/25/20250800OpenMedium00
76
10.9Instagram11/25/202511/26/20250800OpenMedium00
77
10.10TV/radio11/26/202511/27/20250800OpenMedium00
78
10.11Infographic11/27/202511/28/20250800OpenMedium00
79
10.12Newspaper11/28/202511/29/20250800OpenMedium00
80
10.13Posters11/29/202511/30/20250000OpenMedium00
81
10.14Newsletter ( online)11/30/202512/1/20250000OpenMedium00
82
10.15Personal networks12/1/202512/2/20250800OpenMedium00
83
10.16friends, family, org.12/2/202512/3/20250800OpenMedium00
84
10.17Local businesses12/3/202512/4/20250800OpenMedium00
85
10.18WOM friends12/4/202512/5/20250800OpenMedium00
86
10.19Events12/5/202512/6/20250800OpenMedium00
87
10.20Past participants/buyers12/6/202512/7/20250000OpenMedium00
88
10.21Partner organizations12/7/202512/8/20250000OpenMedium00
89
11Implementation (What resources)12/9/202512/16/20250400000
90
11.1staff12/9/202512/10/20250800OpenMedium00
91
11.2management12/10/202512/11/20250800OpenMedium00
92
11.3staff availability12/11/202512/12/20250800OpenMedium00
93
11.4expertise to implement the plan12/12/202512/13/20250800OpenMedium00
94
11.5outsource elements of plan (use outside vendors)12/13/202512/14/20250000OpenMedium00
95
11.6time12/14/202512/15/20250000OpenMedium00
96
11.7resources (financial)12/15/202512/16/20250800OpenMedium00
97
12Monitoring Evaluation12/17/202512/23/20250320000
98
12.1Monitoring metrics12/17/202512/18/20250800OpenMedium00
99
12.2Website - Google Analytics12/18/202512/19/20250800OpenMedium00
100
12.3Social media insights12/19/202512/20/20250800OpenMedium00