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Digital Specs
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Display Banners
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Packages/PlacementsIAB Ad UnitUnit Size (WxH)Device
(Mobile/Tablet/Desktop)		Creative Due Date to AFARCreative Site Built or Agency Built?3rd Party Served
Site Served		Accepted File FormatsStatic Banner Max Size LimitBorderRich Media
Video Accepted		Rich Media
Audio Accepted		Rich Media
Size Limit(s)		Rich Media & Video
Max Steam Size		Video
Format/Codec		Video
Required Functionality (play/pause, close, etc)		HTML5
Max Number of Files		HTML 5
Other Requirements (e.g. File Structure)		Other commentsURL to Publisher Specs
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See Media PlanSmartphone Banner320x50Mobile7 business days before launchAgency3rd Party ServedHTML5, JS, JPG, GIF100KBAd must be clearly distinguishable from content. If necessary use a
1px black border around ad.		Yes (auto play)Yes (user initiated)50KB initial fileload
100KB host initiated
2.2 MB additional file size allowed for host-initiated video
Unlimited file size for user initiated video		Minimum 24 fps for video
15 sec max length for animation; 30 sec max length for video (unlimited user-initiated)
2.2 MB additional file size for host-initiated video (unlimited user-initiated)		MP4 H.264play/pause, close, audio15*Creatives must adhere to AFARs Digital Specs
* 3rd party tracking must adhere to the AFAR.com Third Party Ad Serving and Pixel Implementation Guidelines for Advertisers and Vendors
* AFAR will ONLY immplement 1 Click Tracker and up to 2 Image Trackers in Google Ad Manager
* JavaScript trackers MUST adhere to the aforementioned guidelines document and MUST be implemented by the Advertiser in the .html document included in the .zip file for each creative (if applicable).
* Creative Service fees will apply to any creatives built by AFAR and will be included in the Insertion Order as a line item (i.e. editing .zip or .html files).		Please include all static banners with HTML5 fileshttps://www.iab.com/newadportfolio/
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See Media PlanHalf Page300x600Mobile/Tablet/Desktop7 business days before launchAgency3rd Party ServedHTML5, JS, JPG, GIF100KBAd must be clearly distinguishable from content. If necessary use a
1px black border around ad.		Yes (auto play)Yes (user initiated)150KB Initial Load
300KB Subload
2.2 MB additional file size allowed for host-initiated video
Unlimited file size for user initiated video		Minimum 24 fps for video
15 sec max length (unlimited user-initiated)
1.1 MB additional file size
allowed for host-initiated video
Unlimited file size for user-initiated video		MP4 H.264play/pause, close, audio15*Creatives must adhere to AFARs Digital Specs
* 3rd party tracking must adhere to the AFAR.com Third Party Ad Serving and Pixel Implementation Guidelines for Advertisers and Vendors
* AFAR will ONLY immplement 1 Click Tracker and up to 2 Image Trackers in Google Ad Manager
* JavaScript trackers MUST adhere to the aforementioned guidelines document and MUST be implemented by the Advertiser in the .html document included in the .zip file for each creative (if applicable).
* Creative Service fees will apply to any creatives built by AFAR and will be included in the Insertion Order as a line item (i.e. editing .zip or .html files).		Please include all static banners with HTML5 fileshttps://www.iab.com/newadportfolio/
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See Media PlanMedium Rectangle300x250Mobile/Tablet/Desktop7 business days before launchAgency3rd Party ServedHTML5, JS, JPG, GIF100KBAd must be clearly distinguishable from content. If necessary use a
1px black border around ad.		Yes (auto play)Yes (user initiated)150KB initial fileload
300KB host initiated
2.2 MB additional file size allowed for host-initiated video
Unlimited file size for user initiated video		Minimum 24 fps for video
15 sec max length (unlimited user-initiated)
1.1 MB additional file size
allowed for host-initiated video
Unlimited file size for user-initiated video		MP4 H.264play/pause, close, audio15*Creatives must adhere to AFARs Digital Specs
* 3rd party tracking must adhere to the AFAR.com Third Party Ad Serving and Pixel Implementation Guidelines for Advertisers and Vendors
* AFAR will ONLY immplement 1 Click Tracker and up to 2 Image Trackers in Google Ad Manager
* JavaScript trackers MUST adhere to the aforementioned guidelines document and MUST be implemented by the Advertiser in the .html document included in the .zip file for each creative (if applicable).
* Creative Service fees will apply to any creatives built by AFAR and will be included in the Insertion Order as a line item (i.e. editing .zip or .html files).		Please include all static banners with HTML5 fileshttps://www.iab.com/newadportfolio/
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See Media PlanLeaderboard728x90Tablet/Desktop7 business days before launchAgency3rd Party ServedHTML5, JS, JPG, GIF100KBAd must be clearly distinguishable from content. If necessary use a
1px black border around ad.		Yes (auto play)Yes (user initiated)150KB initial fileload
300KB host initiated
2.2 MB additional file size allowed for host-initiated video
Unlimited file size for user initiated video		Minimum 24 fps for video
15 sec max length (unlimited user-initiated)
1.1 MB additional file size
allowed for host-initiated video
Unlimited file size for user-initiated video		MP4 H.264play/pause, close, audio15*Creatives must adhere to AFARs Digital Specs
* 3rd party tracking must adhere to the AFAR.com Third Party Ad Serving and Pixel Implementation Guidelines for Advertisers and Vendors
* AFAR will ONLY immplement 1 Click Tracker and up to 2 Image Trackers in Google Ad Manager
* JavaScript trackers MUST adhere to the aforementioned guidelines document and MUST be implemented by the Advertiser in the .html document included in the .zip file for each creative (if applicable).
* Creative Service fees will apply to any creatives built by AFAR and will be included in the Insertion Order as a line item (i.e. editing .zip or .html files).		Please include all static banners with HTML5 fileshttps://www.iab.com/newadportfolio/
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See Media PlanLeaderboard970x250Tablet/Desktop7 business days before launchAgency3rd Party ServedHTML5, JS, JPG, GIF100KBAd must be clearly distinguishable from content. If necessary use a
1px black border around ad.		Yes (auto play)Yes (user initiated)250KB initial fileload
500KB host initiated
2.2 MB additional file size allowed for host-initiated video
Unlimited file size for user initiated video		Minimum 24 fps for video
15 sec max length (unlimited user-initiated)
1.1 MB additional file size
allowed for host-initiated video
Unlimited file size for user-initiated video		MP4 H.264play/pause, close, audio15*Creatives must adhere to AFARs Digital Specs
* 3rd party tracking must adhere to the AFAR.com Third Party Ad Serving and Pixel Implementation Guidelines for Advertisers and Vendors
* AFAR will ONLY immplement 1 Click Tracker and up to 2 Image Trackers in Google Ad Manager
* JavaScript trackers MUST adhere to the aforementioned guidelines document and MUST be implemented by the Advertiser in the .html document included in the .zip file for each creative (if applicable).
* Creative Service fees will apply to any creatives built by AFAR and will be included in the Insertion Order as a line item (i.e. editing .zip or .html files).		Please include all static banners with HTML5 fileshttps://www.iab.com/newadportfolio/
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Afar Assembled Units
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PlacementCreative Delivery DeadlineCreative DescriptionAssets Needed from ClientAd SizeMax File SizeCan this be 3rd Party or VAST Served?
Yes/No		If Site-Served:
Tracking Accepted
Impressions and/or Clicks
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Video Billboard7 business days before launch970x250.mp4 video file (h.264 encoding)
:15 or :30 seconds (max)
logos/images/with up to 20 words of copy		Recommended aspect ratio:
16:9 or 4:3		10MBNoYes
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Outstream Video7 business days before launch300x250 (mobile)
640x360 (desktop)		.mp4 video file (h.264 encoding)
:15 or :30 seconds (max)
logos/images/with up to 20 words of copy		Recommended aspect ratio:
16:9 or 4:3		10MBNoYes
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Pre-Roll7 business days before launchVideo File
or
VAST		.mp4 video file (h.264 encoding)
:15 or :30 seconds (max)		Recommended aspect ratio:
16:9 or 4:3		10MBYesYes
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Newsletter Banner & Partner Posts7 business days before launchNewsletter Banner300x250 static image (200KB max)
Click URL		300x250100KBNoClicks Only
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