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Company nameURL of guidelinesxLast updatedDescription
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Adobe
https://spectrum.adobe.com/page/data-visualization-fundamentals/
for profitDecember 2019Data visualization guidelines for Spectrum—Adobe's design system.
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Airbnbhttps://airbnb.io/visxfor profit
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Amazon Web Serviceshttps://cloudscape.design/patterns/general/data-vis/for profit
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Apple
https://developer.apple.com/design/human-interface-guidelines/charts
for profit
September 2022
General data visualization guidelines for application developers
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Arc GIS Storymaps
https://storymaps.arcgis.com/stories/d19f7d4d2a9b49c7b8f68730e3cda1e6
for profit2022
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Aviva
https://standards.aviva.com/framework/element-library/components/pie-chart/
for profit2021Some guidelines on the graph / charts styles
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Baltimore City Data Fellows Project
https://storymaps.arcgis.com/stories/d19f7d4d2a9b49c7b8f68730e3cda1e6
non-profitApril 1, 2022
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BBC
https://www.bbc.co.uk/gel/guidelines/how-to-design-infographics
news or journalism2016How we design infographics for BBC editorial content and how you can make your own.
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BBChttps://bbc.github.io/rcookbook/news or journalism2019An R package and an R cookbook to make the process of creating publication-ready graphics in our in-house style using R’s ggplot2 library a more reproducible process, as well as making it easier for people new to R to create graphics.
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BBC Audiences
https://public.tableau.com/profile/bbc.audiences#!/vizhome/BBCAudiencesTableauStyleGuide/Hello
news or journalism2022Guide for Tableau Desktop users. This style guide is here to help you achieve consistent user experiences, help you make effective visualisations and make your visualisation a part of the high quality output of the BBC's Audiences team.
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Carnegie Mellon Univeristyhttps://www.cmu.edu/brand/brand-guidelines/data-viz.htmlEducation
Displaying data in a visual way allows us to tell a story that is both easily digestible and impactful. Utilizing consistent styles and formats across the university provides a uniform look and eliminates the burden on the user to interpret similar data types presented in varying formats. It also ensures that we are incorporating best practices as we consider the experience of all users.

These guidelines and best practices take into account accessibility, usability, branding and style decisions. Applying these principles to your data visualizations will enhance your message and allow the data to tell a clear story.
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Catalyst California
https://www.catalystcalifornia.org/campaign-tools/publications/data-storytelling-guide
non-profit
September 2024
A data storytelling guide to amplify your data stories to center community voices and humanize research findings.
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Cato Institute
https://github.com/glosophy/CatoDataVizGuidelines/blob/master/PocketStyleBook.pdf
non-profit2019It is meant to improve the quality of data visualization in order to create a more appealing experience for the reader and to more effectively communicate Cato’s mission and message to the public.

You will find graphic guidelines for each figure and table as well as the justification for each one’s design.
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Consumer Financial Protection Bureau
https://cfpb.github.io/design-system/guidelines/data-visualization-guidelines
government2018The data visualization design manual provides guidance to designers, business intelligence analysts, researchers and developers to consider who their audience is, and the impacts of what they include in a title, some basics for accessibility, as well as keeping everything feeling like CFPB.
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Dallas Morning Newstdmn_graphics.pdfnews or journalism2005In the following pages you will find more than just specifications of our graphics style; you’ll find guidelines that should be considered for every graphic you make as well as clarity of graphic choice.
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Data Doghttps://druids.datadoghq.com/patterns/datavizfor profitThe Dataviz teams at Datadog offer a variety of data visualizations that can be used throughout the Datadog product as React components. They offer multiple customizations, beyond width and height, so that they can be suited for specific datasets. The Dataviz Docs provide details on the technical implementation of these charts as well as specific options for customization. On this page, we’ll walk through the basics of our data visualization components and the cases for which each is most useful.
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Dell
https://www.delldesignsystem.com/patterns/chart-customization/
for profit
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DHLhttps://www.dpdhl-brands.com/en/dhl/tables-and-chartsfor profitJanuary 2024Basic guidelines for shipping company DHL.
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Elastichttps://eui.elastic.co/#/elastic-charts/creating-chartsfor profit
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Finastrahttps://design.fusionfabric.cloud/data-visualizationfor profit
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Gitlabhttps://design.gitlab.com/data-visualization/overviewfor profit
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GitLab
https://handbook.gitlab.com/handbook/business-technology/data-team/platform/tableau-style-guide/
for profit
November 3, 2023
GitLab's style guide specifically for Tableau
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Google- Material Designhttps://material.io/design/communication/data-visualization.htmlfor profit2019Sections include: Principles, Types, Selecting charts, Style, Behavior, Dashboards
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Government of Canadahttps://design.gccollab.ca/data/data-overview/government
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Human Managed
https://www.figma.com/file/jixsiIT7pCeiPMk8oiM6Qb/Data-viz-system?node-id=547%3A12066
for profit2021A style guide for Human Managed dashboards and data viz in general, with explanation on design choices and rationale. It's a work in progress.
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Humanitarian Data Exchange HDX
https://data.humdata.org/dataviz-guide/dataviz-elements/non-profit
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IBM
https://www.ibm.com/design/v1/language/experience/data-visualization/
for profit2016See how IBM uses data visualization to provide meaningful context and precision.
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IBM
https://www.ibm.com/design/language/data-visualization/overview
for profit2020(new URL) - 2020 Brand guideline
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Justice Innovation Lab
https://knowledgehub.justiceinnovationlab.org/reports/JIL_Data_Visualization_Guide.pdf
non-profitApril 2024
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Kraft Heinz
https://delish.supernova-docs.io/latest/about/delish-design-system-lWrOQArP
for profit2024
Kraft Heinz digital enterprise team's design system, Delish! There's a robust data viz section as well. We're still adding to it as we go.
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Liferayhttps://liferay.design/lexicon/core-components/charts/for profit
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London City Intelligence
https://data.london.gov.uk/blog/city-intelligence-data-design-guidelines/
government2019A first step toward improvement was creating a set of guidelines to help us all understand the basic principles of data visualisation, provide some examples of good practice, working processes and links to tools we can all use.

The guidelines are a “work in progress”, that have evolved through documenting what processes and tools have worked well so far in our work, and we hope will expand further in the future.

As we begin to create more interactive data visualisation applications, built on the expanding Datastore platform, these guidelines will be important to underpin the design of those applications.
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MailChimphttps://ux.mailchimp.com/patterns/datafor profitData should be clear; it should not be overly decorative and it should be presented in a meaningful way. Below are a few standards that we’ve set for telling visual data stories.
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Met Life
https://design.metlife.com/foundations/core-guidance/data-visualization/
for profit
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Microsoft
https://docs.microsoft.com/en-us/office/dev/add-ins/design/data-visualization-guidelines
for profit2017Guidelines to help you design effective data visualizations in your add-ins for Excel and other Office apps.
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MinnPosthttp://code.minnpost.com/minnpost-styles/news or journalism2016Welcome to MinnPost Styles, a super-fly, style guide focused on interactive and news applications made by the MinnData team. A work in progress.

MinnPost Styles is a CSS and JS framework. The CSS source is written in SASS and is extendable if you want to include the framework via SASS. The source code can be found on Github.
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Monash Climate Change Communication Research Hub (MCCCRH)https://apo.org.au/node/314650
Higher Education/Research
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Morning Star
https://designsystem.morningstar.com/charts/chart-elements-status/
for profit
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NZZhttps://nzzdev.github.io/Storytelling-Styleguide/#/news or journalism2019-07-24This documentation is designed to collected and maintain the styles and visual language of the Neue Zürcher Zeitung’s Visuals team.
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Office for National Statisticshttps://style.ons.gov.uk/category/data-visualisation/government2019Guidance for creating charts and tables and best practice for using colour in your work.
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Opowerhttps://ux.opower.com/opattern/how-to-charts.htmlfor profit2015?How to create and use charts
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Orange
https://system.design.orange.com/0c1af118d/p/37a8d3-data-display
for profit
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Pearsonhttps://accessibility.pearson.com/resources/dataviz/for profitUnknownIt seems to be a work in progress
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Pinterest
https://gestalt.pinterest.systems/foundations/data_visualization/overview
for profit2023
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RAD-X
https://radx-up.org/wp-content/uploads/2022/09/RADx-UP-Data-Visualization-Style-Guide.pdf
government
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Red Hathttps://www.patternfly.org/charts/about/
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Royal Statistical Societyhttps://rss.org.uk/datavisguidenon-profit2024
Best practices and style guides for data visualisations which is written primarily for contributors to Royal Statistical Society publications – chiefly, Significance magazine, the Journal of the Royal Statistical Society Series A, and Real World Data Science – but the information and advice within is of broad relevance and use to any data visualisation task.
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Salesforcehttps://lightningdesignsystem.com/guidelines/charts/for profit2019Chart guidance in Lightning Design System
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semrush
https://developer.semrush.com/intergalactic/data-display/chart-showcase/chart-showcase
for profit
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Shopifyhttps://polaris.shopify.com/design/data-visualizationstfor profitOutlines data visualization practices at Shopify and how to leverage them. By maintaining consistent styles and formats for our data visualizations, we ensure that data is presented in a truthful and accurate manner to maintain integrity with merchants.
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Sonoshttps://www.agencysr.co.uk/works/data-visualisation-guidelinesCommercialFollowing an initial audit of the Sonos brand collateral and guidelines, Surgery red cow agency was asked to create a new set of guidelines for their data visualisation.
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Sprout Socialhttps://seeds.sproutsocial.com/visual/dataviz/for profitWe use data visualization to represent complex numerical data and patterns in a clear and concise format. We use infographics to present simple data in a more compelling format.
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Sunlight Foundationhttps://sunlightfoundation.com/2014/03/12/datavizguide non-profit2014The pdf guide covers the common applications and provides guidance on basic design and branding principles that all company charts should meet. Templates are created to get as close as possible to meeting the specs in this guide.
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The Economist
https://design-system.economist.com/documents/CHARTstyleguide_20170505.pdf
news or journalism2017
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The Economist maps styleguide
https://design-system.economist.com/documents/MAPstyleguide_20170505.pdf
news or journalism2017
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The Urban Institutehttps://urbaninstitute.github.io/graphics-styleguide/non-profitUse this data visualization style guide to create a uniform look and feel to all of Urban’s charts and graphs. This site contains guidelines that are in line with data visualization best practices and proven design principles. It also eliminates the burden of design and color decisions when creating charts.
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Trafford Data Labhttps://www.trafforddatalab.io/interactive_graphics_companion/governmentJanuary 2019The Interactive Graphics Companion provides the raw JSON for creating different data visualisations in Vega-Lite.
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Twiliohttps://paste.twilio.design/foundations/data-visualizationfor profit
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U.S. Design System
https://designsystem.digital.gov/components/data-visualizations/
government2021Best practices for basic visualization design, including some accessibility guidance.
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UNHCR
https://dataviz.unhcr.org/assets/download/UNHCR_Data_Visualization_Guidelines.pdf
non-profit, government
Semptember 2021
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URBAN INSTITUTEhttps://urbaninstitute.github.io/graphics-styleguide/
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US Agency for International Development | Office of HIV/AIDShttps://issuu.com/achafetz/docs/oha_styleguidegovernmentFeb 2021The purpose of our style guide is to provide the USAID Office of HIV/AIDS (OHA) with a set of guide rails on how to present data in-line with an overall vision so that all OHA data visualizations have a common look and feel - through color choice, graphic elements, and principles.
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Visahttps://developer.visa.com/pages/chart-componentsfor profitBasic set of charts in a design system with a focus on accessibility. Support for React, Angular, and R.
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Visma's Unified
https://vud.visma.com/latest/data-visualisation/data-visualisations/best-practices-5eOvDdCz
for profitVUD data visualisations are thoughtfully designed to help your users easily identify patterns and variations in data, enabling them to make informed decisions.
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VTEX
https://styleguide.vtex.com/#/Components/%F0%9F%91%BB%20Experimental/Charts
for profit
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World Health Organization https://apps.who.int/gho/data/design-language/government2023
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WWF
https://wwf-brand.azurewebsites.net/brand-guidelines/data-visualisations-infographics/
non-profit
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Urban Insitutehttps://urbaninstitute.github.io/graphics-styleguide/non-profitOct 2024
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