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The new battleground for marketing-led growth
McKinsey Quarterly
February 2017
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth?cid=reinventing-eml-alt-mkq-mck-oth-1702
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Creating a “Pack Mentality” - Some Keys to Motivating Your Tribe
Jason Richmond
02/06/2017
http://www.huffingtonpost.com/entry/5898b03de4b061551b3e0132?timestamp=1486402182312X
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Chinese and American Consumers Have Different Ideas About What Makes a Product Creative
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How to Handle Interrupting Colleagues
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Five Ways to Deal With Rudeness in the WorkplaceMindToolshttps://www.mindtools.com/pages/article/five-ways-deal-with-rudeness.htm
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Management by Wandering Around (MBWA)MindToolshttps://www.mindtools.com/pages/article/newTMM_72.htm
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PR Leaders are Pretty Average | Plank Center Report Card 2017instituteforprhttp://www.instituteforpr.org/pr-leaders-pretty-average-plank-center-report-card-2017/
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Measuring the Impact of PR on Consumer Brand Perceptioninstituteforprhttp://www.instituteforpr.org/measuring-impact-pr-consumer-brand-perception/
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Getting the Job: 5 Tips for Acing the Dreaded PR Writing TestPR NEWShttp://www.prnewsonline.com/pr-writing-test
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5 SMALL SOCIAL MEDIA MISTAKES WHICH CAN DE-VALUE YOUR BRANDhttp://www.social-hire.com/blog/small-business/5-small-social-media-mistakes-which-can-de-value-your-brand/
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2 Interview Questions To Test If Job Candidates Have Emotional IntelligenceForbshttps://www.forbes.com/sites/markmurphy/2016/07/15/2-interview-questions-to-test-if-job-candidates-have-emotional-intelligence/#2f78b7d56346
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To write better, stop agonizing over these 4 thingsspencergracehttp://www.spencergrace.com/write-better-stop-agonizing/
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Winning in consumer packaged goods through data and analyticsMcKinseyhttps://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/winning-in-consumer-packaged-goods-through-data-and-analytics?cid=other-eml-alt-mip-mck-oth-1710&hlkid=6616c99b32ba4d7697a85f1f01673972&hctky=9986378&hdpid=61ca8442-46bd-4c60-9b6a-321313856cf8
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The new CMO role in digital commerceMarketing Landhttps://marketingland.com/new-cmo-role-digital-commerce-22556910/17/17
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P&G on how it will deliver personalised messages at scaleMarketing Landhttps://www.marketingweek.com/2017/10/10/pg-mass-one-one-marketing/10/17/17
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4 Mistakes Brands Make About Human Behavior
Branding Strategy Insider
https://www.brandingstrategyinsider.com/2017/10/4-mistakes-brands-make-about-human-behavior.html?utm_source=Communication+Arts+Daily&utm_campaign=01e7038844-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_a6a0e887e3-01e7038844-35106413#.WeYhHhOPJo510/17/17X
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Management's next frontier: Making the most of the ecosystem economyMcKinseyhttps://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/managements-next-frontier?cid=other-eml-alt-mip-mck-oth-171111/6/17
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12 Simple Tips for Improving Your Business EmailsAMA - Playbookhttp://playbook.amanet.org/12-simple-tips-improving-business-emails/11/6/17
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How to be a great BossMindToolshttps://www.mindtools.com/pages/article/management-roles.htm?utm_source=nl500&utm_campaign==07Nov17#np&utm_medium=email&utm_content=mb211/7/17X - 11/8/17
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5 Signs Of High Emotional IntelligenceForbeshttps://www.forbes.com/sites/markmurphy/2016/05/08/5-signs-of-high-emotional-intelligence/#5bb828677e4811/7/17
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Using Affirmations - Harnessing Positive ThinkingMindtools
https://www.mindtools.com/pages/article/affirmations.htm?utm_source=nl501&utm_campaign==14Nov17#np&utm_medium=email&utm_content=mb1
11/15/17
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5 Signs That This Is a Social Media Influencer You Need to Collaborate With Social Reporthttps://www.socialreport.com/insights/article/115005707503-5-Signs-That-This-Is-a-Social-Media-Influencer-You-Need-to-Collaborate-With12/19/17
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3 Ways Storytelling Can Help Boost Your BusinessEntrepreneurhttps://www.entrepreneur.com/article/3050621/18/2018
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10 Workplace Trends You'll See In 2018Forbeshttps://www.forbes.com/sites/danschawbel/2017/11/01/10-workplace-trends-youll-see-in-2018/#f9ce60d4bf221/9/2018
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How to be more productive in 2018WIREDhttps://www.wired.co.uk/article/how-to-boost-productivity-in-2018?utm_source=Communication+Arts+Daily&utm_campaign=682af26baf-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_a6a0e887e3-682af26baf-351064131/2/2018
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How Online Collaboration Tools Can Make Your Remote Team More EfficientBrazenBloghttps://www.brazen.com/blog/archive/career-growth/how-online-collaboration-tools-can-make-your-remote-team-more-efficient/?utm_medium=email&utm_campaign=Brazen%20Newsletter%20May%2014%202015&utm_content=Brazen%20Newsletter%20May%2014%202015%20Version%20A%20CID_060c29d565db71fd20d34f3a8d1bd297&utm_source=email%2520campaign%2520monitor&utm_term=Read%2520more1/25/181/26/2018
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Influencer Engagement for the Next Gen CommunicationsCOMMPROhttps://www.commpro.biz/infographic-influencer-engagement-for-next-gen-communications/?utm_medium=email&utm_source=peer360&utm_campaign=CommPRODaily11818&utm_content=WhatCommsProsShouldExpectintheYearoftheDog1/25/182002/5/18
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Selling social movements: 5 brands using politics in their ad campaigns — for better and for worse
CNBChttps://www.cnbc.com/2017/08/11/selling-social-movements-five-brands-using-politics-in-their-ads.html2018/2/7
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50 tools for social media marketingSMSShttps://blog.socialmediastrategiessummit.com/50-tools-for-social-media-marketers/?utm_campaign=Social%20Media%20Strategies%20Summit&utm_source=hs_email&utm_medium=email&utm_content=61746150&_hsenc=p2ANqtz-_tI5UXAW6i3224gHm_qUuabMgYka4E2ZIo8i2nHQrRYBybFIplVEnWxfLt_ylJR12l3aLZR8mWdm2UQ_mBB8wm0fvrLg&_hsmi=617461503/30/18
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4 steps to build measurable performance solutions using internal communicationsPR newshttp://www.prnewsonline.com/4-steps-to-build-measurable-performance-solutions-using-internal-communications/?mkt_tok=eyJpIjoiWlRCaE9UZ3hNV0ppWkRjeCIsInQiOiJiUjhvRGwzdzFSVFExeUsyTEFCRk5Welp0UmpkN2pHQVwvVlBUOVFXSUszRFREQ08xU2NwMnJTVGZMMUZRcm9vNW4rSW9zdzk2V3V0ZDc2ZTFpVHpNcWVaR1JUVDBDcU4ycVpseUdpYnRVRWF2NWFMU1JJMm1BeFUrN0IySkVqem0ifQ%3D%3D3/30/18
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4 writing mistakes that will slow down your career- how to fix themPR newshttp://www.prnewsonline.com/writing-mistakes-how-fix?mkt_tok=eyJpIjoiWlRCaE9UZ3hNV0ppWkRjeCIsInQiOiJiUjhvRGwzdzFSVFExeUsyTEFCRk5Welp0UmpkN2pHQVwvVlBUOVFXSUszRFREQ08xU2NwMnJTVGZMMUZRcm9vNW4rSW9zdzk2V3V0ZDc2ZTFpVHpNcWVaR1JUVDBDcU4ycVpseUdpYnRVRWF2NWFMU1JJMm1BeFUrN0IySkVqem0ifQ%3D%3D
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Are you Ready for a Crisis? Mike Cummins-VP-Corp Comm-Conagra COMMPROhttps://www.commpro.biz/are-you-ready-for-a-crisis/?utm_medium=email&utm_source=peer360&utm_campaign=CommPRODaily41118&utm_content=Facebooks50BillionSilence
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Measurement & Analytics: A Hot PR Toolhttps://www.commpro.biz/measurement-analytics-a-hot-pr-skill/?utm_medium=email&utm_source=peer360&utm_campaign=CommPRODaily41118&utm_content=Facebooks50BillionSilence
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Seven Ways to use Office Politics PositivelyMind Toolshttps://www.mindtools.com/pages/article/newCDV_85.htm?utm_source=nl519&utm_campaign==10Apr18#np&utm_medium=email&utm_content=april25iti1
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Finding Your AlliesMInd Toolshttps://www.mindtools.com/pages/article/newCDV_63.htm?utm_source=nl519&utm_campaign==10Apr18#np&utm_medium=email&utm_content=mb2
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Mind Toolshttps://www.mindtools.com/pages/article/eight-causes-conflict.htm?utm_source=nl519&utm_medium=email&utm_campaign=10Apr18#np
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Essentials for Your SM, Crisis Survival KitPR Newshttp://www.prnewsonline.com/social-media-survival-kit-crisis-management?mkt_tok=eyJpIjoiWWpGbU4yTm1aVEl5TW1ReSIsInQiOiJ0Y2ZvQmhQTHd0TlpWdUFaUE5NYWxXbG5HQ3FabnN0NDNPVlpTek90cFBwXC80cXFGZ0ZOYnhpcyszTk9rbWZsZ0Q1aWVSVHZOb2J0MnBvWGV1WUxGbVZyNlcrWjFTSVpKM0RwS1Vtb3hzUlRNeEVrZ1FLZFplWXJac2Rqc0hMbFkifQ%3D%3D
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PR Newshttp://www.prnewsonline.com/6-point-checklist-for-influencing-social-media-narratives-about-your-brand/?mkt_tok=eyJpIjoiWWpGbU4yTm1aVEl5TW1ReSIsInQiOiJ0Y2ZvQmhQTHd0TlpWdUFaUE5NYWxXbG5HQ3FabnN0NDNPVlpTek90cFBwXC80cXFGZ0ZOYnhpcyszTk9rbWZsZ0Q1aWVSVHZOb2J0MnBvWGV1WUxGbVZyNlcrWjFTSVpKM0RwS1Vtb3hzUlRNeEVrZ1FLZFplWXJac2Rqc0hMbFkifQ%3D%3D
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How Marketers Can Find & Convey True Brand PurposeProphethttps://www.marketingdive.com/news/how-marketers-can-find-and-convey-true-brand-purpose/521960/5-15-18
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How to Research Keywords: A Step by Step GuideOrbit Mediahttps://www.orbitmedia.com/blog/how-to-research-keywords-tips/4-24-18
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The One Thing You Should Never Do When You NegotiateInc Maghttps://www.inc.com/thomas-koulopoulos/the-one-thing-you-should-never-do-when-you-negotiate.html?cid=nl029week17day27_4&utm_source=newsletter&utm_medium=email&utm_campaign=Inc%20Must%20Reads&position=1&partner=newsletter&campaign_date=270420184-27-18
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To Be more Likable & Make a Great First Impression,Science Says First Do 1 ThingInc Mag
https://www.inc.com/jeff-haden/to-be-more-likable-make-a-great-first-impressionscience-says-first-do-1-thing.html?cid=nl029week18day02_2&utm_source=newsletter&utm_medium=email&utm_campaign=Inc%20Must%20Reads&position=1&partner=newsletter&campaign_date=02052018
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And then you can almost guarantee the people you meet will like you.
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Forbeshttps://www.forbes.com/sites/kevinkruse/2018/07/16/the-secret-to-great-leadership-stop-being-fair/#3446d88957067/24/18
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10 Simple phrases emotionally intelligent people INChttps://www.inc.com/justin-bariso/10-simple-phrases-emotionally-intelligent-people-know-how-to-use.html?cid=nl029week33day14_1&utm_source=newsletter&utm_medium=email&utm_campaign=Inc%20Must%20Reads&position=1&partner=newsletter&campaign_date=140820188/16/18Not used yet
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19 ideas on how to push yourself to the next level INChttps://www.inc.com/christina-desmarais/19-ideas-on-how-to-push-yourself-to-next-level.html8/16/18Not used yet
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5 Reasons You Didn't Get Hired After the Interview
https://www.forbes.com/sites/adunolaadeshola/2019/01/11/5-reasons-you-didnt-get-hired-after-the-interview/amp/
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12 Mistakes that Can Destroy Your Personal Brandhttps://www.forbes.com/sites/forbescoachescouncil/2019/01/25/12-mistakes-that-can-destroy-your-personal-brand/#397b50406ab9
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LinkedIn’s Head of Recruiting Weighs In on the Top Talent Trends for 2019
https://business.linkedin.com/talent-solutions/blog/talent-on-tap/2019/linkedins-head-of-recruiting-weighs-in-on-the-top-talent-trends-2019?utm_campaign=Email%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69817966&_hsenc=p2ANqtz-_lL590rLIP4OHV3d80LQj1sDlyZMJSHnSNmfBvivnIKUMLku_5B01u_HsL2nT2Faf7MAh3DuVE6E9kq8jlxzrQtuDEVA&_hsmi=69817966
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19 Recruitment Marketing Trends for 20192/21/19
https://info.recruitics.com/blog/recruitment-marketing-trends-2019?utm_campaign=Email%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69817966&_hsenc=p2ANqtz-_lL590rLIP4OHV3d80LQj1sDlyZMJSHnSNmfBvivnIKUMLku_5B01u_HsL2nT2Faf7MAh3DuVE6E9kq8jlxzrQtuDEVA&_hsmi=69817966
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2019 Content Marketing Trends:Say Good bye to Big Data & Hello to Big Ideas Forbes03-01-19
https://www.forbes.com/sites/forbesagencycouncil/2019/02/07/2019-content-marketing-trends-say-goodbye-to-big-data-and-hello-to-big-ideas/#5ce3db1a13c1
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Six Examples of Digital Storytelling Consumers Care About03-08-19https://docs.google.com/spreadsheets/d/1EzHFQPSKfGUMtAMRZuMRx8yPghTE-g_HiAnyiYlIBSk/edit#gid=0
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Three Keys to Successful Digital Storytelling03-15-19https://www.linkedin.com/pulse/three-keys-successful-digital-storytelling-sofiya-deva/
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5 Steps for Great Spokespersons for Your OrganizationKathy Schaefferhttp://www.ksapr.com/ksa-blog
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20 Essential Skills for Digital MarketersSEJ3/22/19https://www.searchenginejournal.com/digtal-marketer-skills/294307/
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LinkedIn Is Moving Its Core Talent Tools Onto One PlatformWermshttps://wersm.com/linkedin-is-moving-its-core-talent-tools-onto-one-platform/
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The Psychological Impact of Job Search in 2019Inc.https://www.inc.com/jt-odonnell/the-psychological-impact-of-job-search-in-2019.html
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12 Things You Can Post on Social Media When You're Lacking InspirationBusiness.comhttps://www.business.com/articles/ideas-for-social-media-posts/
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Pros Share 10 Tips for Innovating Up
Internal Comms Pro
https://app.cerkl.com/org/story.php?id=2016172
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The Top 7 Reasons Traditional Intranets Fail to Engage EmployeesCapterrahttps://blog.capterra.com/the-top-7-reasons-traditional-intranets-fail-to-engage-employees/?utm_source=cerkl&utm_medium=email&utm_campaign=newsletter-02282019&cerkl_id=1668297&cerkl_ue=IsZwk0wY8Q3c3pG%2FrVWu6OfV65Pxg8a6InuokFPzr%2BE%3D
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