High Level PPC Report (Monthly) by Supermetrics
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High Level PPC Report (Monthly)
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Client Name
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SummaryActions
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Summary of actions go here
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• Clicks increased 5.71%
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• CPC decreased -18.66%
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• Click through rate increased 48.34%
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• Conversions increased 10.2%
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• Conversion rate increased 4.55%
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• Cost per conversion decreased -21.86%
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Key Figures December 2019
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Month on month % change and 12 month trend line (select metrics)
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ClicksImpressions
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235137584
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UpDown
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5.71%-28.76%
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222452756
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CostClicks
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$987.992351
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DownUp
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0.00%5.71%
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$987.992224
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ConversionsConversion Rate
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542.3
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UpUp
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10.20%4.55%
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492.2
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Top 10 Keywords December 2019
Device Stats December 2019
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KeywordClicksCTRClicks
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coffee148112.92Clicks
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dark coffee5719.13Computers7832
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coffee cake562.31
Mobile devices with full browsers
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roast514.71Tablets78
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dark roast504.22
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Conversion Rates
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Conversion Rate
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Computers1.66%
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Mobile devices with full browsers
0.00%
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Tablets0.00%
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Monthly Performance
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MonthClicksCTR (%)CPCCost
Average position
ConversionsConversion rateConversion CostBounce rate
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2016|06787.13$0.30$987.991.99000
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2016|076103.93$1.38$987.991.4690.16$897.980
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2016|088005.75$0.88$987.991.7190.38$678.0998.98
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2016|096224.63$0.90$987.991.9191.13$80.0864.98
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2016|1084880.88$0.38$987.991.0990.19$200.0883.27
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2016|1167851.06$0.27$987.991.042561.59$17.1287.98
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2016|12190521.54$0.25$987.991.04400.21$120.3780.45
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2017|0178961.43$0.27$987.991.04410.3$89.3165.09
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2017|02567431.54$0.27$987.991.04370.24$108.5945.09
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2017|0335622.18$1.09$987.991.64541.52$72.0398.89
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2017|0422244.22$1.34$987.992.58492.2$60.6758.1
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2017|0523516.26$1.09$987.992.14542.3$47.4149.8
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Totals1092110.88%$0.11$11,855.881.135670.52%$20.9160.7
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CTR = Click Through Rate CPC = Cost Per Click Bounce Rate = Rate of users viewing not more than 1 page
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