TokenStars_ACE_financial projections_web
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ASSUMPTIONS
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1)
Detailed assumptions are listed in the ACE White Paper, which can be downloaded at:
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https://tokenstars.com/upload/files/ace_by_tokenstars_whitepaper.pdf
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2)
We have forecasted 3 scenarios of cohort compositions:
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(assuming the funding amount of $15M)
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 PessimisticRealisticOptimistic
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Junior cohort 30 30 30
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superstar (top-5 in global ranking) - - -
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top-50 player 1 2 3
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top-200 player 9 15 17
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unsuccessful player 20 13 10
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PRO cohort 10 15 20
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3)
In the "Players' Career Income" tab we have simulated tennis players' income through their career lifecycle.
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Incomes consist of prize money from tournaments and sponsonsorship deals with brands (and depend on players' position in global rankings).
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Calculation of typical incomes are based on official data from ATP and WTA websites.
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Detailed information can be found in ACE White Paper
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http://www.tokenstars.com/upload/files/ace_by_tokenstars_whitepaper.pdf
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4)
ACE agency receives revenue as a commissions and fees from player's prize money and sponsorship deals.
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ACE will earn revenue with established PRO players (stars), that are already attractive to sponsors and advertisers,
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and prospective Juniors (that need financial support to earn high prize money and attract advertising deals).
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We have considered conservative commission rates of 20% for prize money and sponsorship deals (may go up to 30%),
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and also included the priority return rate (for junior players, before the funding amount is returned).
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5)
ACE agency's revenues and expenses are calculated for each of 3 scenarios ("Revenues&Expenses tab)"
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Revenue streams are balanced:
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- in the first years ACE receives higher revenues from established PRO players,
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- while the current juniors have to gain celebrity status (and become PROs) and earn higher revenues later.
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Assumptions
Players' Career Income
Revenues & Expenses