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Ideal Customer Profile Checklist
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Choose one market segment
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Select top-10 clients from this segment
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Fill in the ideal customer profile template
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Define the buying commitee members and collect public information about them
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i. The easiest part here is to collect the data as sex, age, location, job role, industry. On LinkedIn, you can simply open profile and scrape the data.

ii. Besides this information, I also highly recommend collecting the data as:

>> Websites you customers are sharing content from on their profiles. This will give you an idea where you can apply for guest posting or cooperation.

>> Influencers with whose content do they engage. This will provide you an idea with whom you should start to build relations.

>> Communities where do they contribute. The same as websites you can use these communities for cooperation, contribution, and content distribution.
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Analyze the buying process
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i. Interview sales team asking questions like:

>> What were the goals of every buying committee member they wanted to achieve with our product?

>> What concerns or objections did you face during the sales process? At what stage did the objections appear, and why? How did you handle the concerns?

>> What factors influenced the purchasing decision of every buying committee member? ii.Analyze emails and sales calls iii.Run in-depth customer interviews

ii. Analyze emails and sales calls

iii. Run in-depth customer interviews
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Enrich ideal customer profile with in-depth customer interviews
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Define ideal customer profile from existing data
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