HeapAnalytics.com: General Ad Copy Variations
|Value Prop: Record/Track/Monitor||Value Prop: SaaS Vs. Google Analytics||Value prop: Infrastructure||Value Prop: Non-technical job type demographic|
|Auto-record everything your users do.||Google Analytics for SaaS apps? No, use Heap.||Full app analytics infrastructure for everyone on your team.||Heap: Turns PM's, marketers, and designers into web analytics gurus.|
|Track everything users do in your app.||Google Analytics? No. Use Heap Analytics for SaaS.||Heap is an automated analytics platform for everyone on your team.||Heap Analytics: We give [PM/marketers/designers] the power of engineers.|
|Heap measures every interaction with your app.||Google Analytics vs. Heap Analytics||Using Heap is like adding ten data scientists to your team overnight.||Heap: Web app analytics for *everyone* on your team.|
|Monitor users as they interact with your app.||Heap is Google Analytics but built for SaaS apps.||Heap is the app analytics infrastructure for uncovering insights.||Heap: Web analytics for the non-engineers on your team too.|
|Track, compare, and analyze every action users take in your app.||Mixpanel? Google Analytics? No. You want Heap.||Uncover all your conversion insights with Heap's analytics tools.||Heap Analytics: Allow everyone on your team to access your analytics.|
|To improve conversion, you have to track everything users do in your app.||If you're using Google Analytics for SaaS, you're doing it wrong.||Heap: Get direct SQL access to every action taken in your app.||Heap Analytics: Empowering the non-technical with user behavior insights.|
Heap reveals how users use your app — so you know what works and what doesn't.
|Google Analytics is not built for SaaS apps. Heap is.||Heap is the gateway between your users and your data tools.||Heap: You don't have to be an engineer to find insights user behavior insights.|
|See exactly how users use your app so you know what to tweak.||SaaS apps need Heap Analytics, not Google Analytics.||Heap Analytics: Capture user behavior so you can process it for insights.||Heap: App analytics for everyone (not just engineers) to gather around.|
|Heap automatically records how users use your app.||To get analytics on your SaaS app, use Heap. Not Google Analytics.||Heap Analytics: Capture user activity and query it for insights.||Heap: Everyone on your team should know how to use your app analytics tool.|
To improve your app, you need to see exactly how people use it. Heap shows you.
Google Analytics doesn't measure what your users do and how they do it. Heap does.
|Heap: Connect your app analytics to your favorite BI tools.||Heap: Make sure marketing, product, and design know what's happening in your app.|
Heap records every click, tap, and swipe taken in your app. Know what's going on.
|Heap Analytics vs. Google Analytics: Only one is *built* for SaaS apps||Heap is web analytics designed for modern companies that run on *data.*||Heap: App analytics built for everyone. Stop relying on engineers for help.|
|Heap automatically captures every user interaction in your app.||Google Analytics measures page impressions. Heap measures *user events.*||Heap lets you run SQL queries on all your users's in-app behavior.|
Heap: [Product managers/digital markers/designers] need an analytics tool built for them.
|Heap captures everything your users do||What if Google Analytics were made for modern apps? Welcome to Heap.||Heap: Run queries against every little thing users do in your app.||Heap: The analytics tool that engineers can use with [PM's/marketers/designers].|
Heap is the analytics tool that tells you exactly what users are doing in your app.
Heap Analytics is what you migrate to when you release Google Analytics won't cut it.
Heap: We expose a SQL layer on top of your web analytics. Uncover everything.
Heap Analytics : We allow non-engineers to explore your app with the power of an engineer.
|Heap: Query your web analytics for insights. Uncover everything.||Heap: [PM/marketers/designers] need to know everything that goes on in their apps.|
Heap makes SQL a first-class citizen: Query everything that happens in your app.
|Heap is feature-rich web analytics that anyone can use.|
|Heap: Connect your web analytics to Tableau, Chartio, Looker, and more.|
Note: This document does not incorporate Step 4 (making the copy compelling).