Hypothetical Anime Licensing Costs
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ABCDEFGHIJK
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Unit Price$70
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Units Sold2,5005,0007,50010,00015,00025,00050,000100,0001,000,000Notes
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Gross175,000350,000525,000700,0001,050,0001,750,0003,500,0007,000,00070,000,000
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Retailer Cut(96,250)(192,500)(288,750)(385,000)(577,500)(962,500)(1,925,000)(3,850,000)(38,500,000)Retailer takes 50-60% of MSRP, used 55%
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Revenue78,750157,500236,250315,000472,500787,5001,575,0003,150,00031,500,000
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Expense
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Fixed Cost170,000170,000170,000170,000170,000170,000170,000170,000170,000See 'Fixed Costs'
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Reprint Cost000025,00075,000200,000450,0004,950,000Less 10k initial print
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Royalty0045,00080,000150,000290,000640,0001,340,00013,940,00020%, less $60,000 guaranteed minimum (licensing)
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Total Expense170,000170,000215,000250,000345,000535,0001,010,0001,960,00019,060,000
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Income (Losses)(91,250)(12,500)21,25065,000102,500177,500365,000740,0007,490,000
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Income / Revenue-52%-8%9%21%22%23%23%23%24%
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