Retention Analysis
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Note: Go to file, download as an excel doc, then upload into google or use in excel to edit
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Step:Directions:
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1Input your raw data starting in cell C28. You can adjust the time periods manually to reflect months, quarters, or years.
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2Be sure to double check what time period you're measuring. As a default, this measures month over month retention, but you'll want to match the time periods in this analysis with your typical customer lifecycle. For a consumer app, this may be weekly, for an enterprise software company, this may be monthly.
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3The three types of retention at the top of the sheet will calculate automatically, as will the "constrained" retention figures.
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