| A | B | C | D | E | Z | |
|---|---|---|---|---|---|---|
1 | Marc | |||||
2 | Task | Click Path | Observations | Quotes | Task Completion | |
3 | Write the task number and directions here. | Record what path the participant took to complete the task. | Note down behaviors, opinions, and attitudes along with any errors, issues, or areas of confusion. | Note any significant quotes (positive and negative). | Choose if the task was: 1 - easy to complete 2 - completed but with difficulty 3 - not completed | |
4 | Prompt 1: Open a product and add to your cart | Category > Product > add to cart | - seemed a little mixed up at the start - must be familiar with digital shopping platforms - Understood that he could get to products through categories cards at the buttom | "I thought I would see separate pages for each category" "It feels a little hard having to use a slider to see prodcuts instead of just scrolling down" | 1 | |
5 | Prompt 2: Complete the checkout and set time when to pick up your order | Cart > Proceed to check out > make payment > Submit time > Log out | - was comfortable with the tast of checking out - it seemed straightforward to him | "This looks like standard procedure" "Everything here seems to just be as expected" | 1 | |
6 | Promt 3: What do you like or dislike about the entire design? | N/A | - Loves the elite feature - Thinks the overal concept is good - Would have loved to see "Shop" somewhere - Thinks it is better to see the products and categories before seeing the elite call to action | "The Elite feature is fantastic" "It might be a nice idea to have a general shop page, and then separate pages for each category" | N/A | |
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