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Impact Roofing Solutions: Search & AI research workbook
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Prepared by Team Empathy, October 2026. The evidence behind the strategy report.
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Tabs
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Keyword triangulation: 129 roofing searches, NZ volume as the median of Google Keyword Planner, Ahrefs and SEMrush, plus the Auckland share.
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Territories: the same demand grouped into the content territories the plan works through.
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Search Console: what Google shows your site for today, by theme, plus the striking-distance searches.
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Live results: where you sit in the Maps pack and the ordinary results on the searches we checked.
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AEO scorecard: your score out of 100 and the evidence for each pillar.
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Competitors: footprint of the roofers you named and the ones that rank.
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Model: every input behind the dollar figures, and the four cases.
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Method notes
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Working volume = median of three sources. Where Ahrefs could not be pulled, DataForSEO stands in as the third source (column 'Third source').
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Auckland volume = NZ working volume x Keyword Planner's own Auckland share for that term.
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Keyword difficulty comes from Ahrefs where available, otherwise DataForSEO, which runs on a different scale.
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Domain scores are DataForSEO's rank folded to 100. They are not Ahrefs Domain Ratings.
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Dollar figures are directional, modelled from your own job values and enquiry rate. They are not a guarantee of results.
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