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#CampaignLanguageGeoGoal
Budget Share
Bidding StrategyNotes
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1Visa-Specific — ENEnglishWestchester + Bronx, NY
High-intent visa-specific traffic (T, VAWA, SIJ, U, Waivers, GC)
35%Manual CPC → Max Conversions after 30 conv.
6 ad groups, one per visa type. Each routes to its own LP.
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2Removal Defense — ENEnglishWestchester + Bronx, NYUrgent deportation defense + immigration court searches30%Manual CPC → tCPA after 30 conv. Higher bids (urgent intent)Isolated for higher bids. 2 ad groups.
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3Visa-Specific — ESSpanishWestchester + Bronx, NYSpanish mirror of #120%Manual CPCMirror ad groups; Spanish LPs required.
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4Removal Defense — ESSpanishWestchester + Bronx, NYSpanish mirror of #215%Manual CPCMirror ad groups; Spanish LPs required.
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SHARED SETTINGS
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NetworkGoogle Search only (no Display, no Search Partners initially)
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DevicesAll — expect heavy mobile share
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Ad ScheduleBusiness hours only (M-F 9a-6p ET — CONFIRM)
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Conversion Goal (Primary)Paid consultation booked
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Conversion Goal (Secondary)Phone call >= 90 seconds
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AudiencesObservation only initially (in-market: legal services, immigration)
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Location TargetingPRESENCE: People in or regularly in targeted locations
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Negative Keyword List'Genova - Master Negatives' shared across all 4 campaigns
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Brand SafetyAdd 'Attorney Advertising' callout extension to every campaign
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