2022 Fundraising Plan

	A	B	C	D	E	F	G	H	I
1	Goal #1	Double the number of monthly sustainers
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3	Segment	2021 Monthly (on average)			2022 Year End Target			Monthly Benchmark
4	Segment	Number	Average	Monthly Total	Number	Average	Monthly Total	Monthly Benchmark
5	Less than $10	271	$5	$1,355	600	$5	$3,000	30 new $5 sustainers
6	$10 - $50	361	$15	$5,415	500	$20	$10,000	15 new $20 sustainers
7	More than $50	8	$95	$760	10	$100	$1,000	2 new $100 sustainers (total)
8	Total	640	$12	$7,530	1150	$12	$14,000	$450 in new sustainers
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12	Goal #2	Double average monthly income from one-time donations
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14	Segment	2021 Monthly (on average)			2022 Monthly Targets
15	Segment	Number	Average	Monthly Total	Number	Average	Monthly Total
16	Less than $50	33	$19	$627	100	$20	$2,000
17	$50 - $150	13	$72	$936	20	$100	$2,000
18	More than $150	3	$330	$990	5	$200	$1,000
19	Total	49	$52	$2,553	125	$40	$5,000
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23	Goal #3	Sustain income level from annual fundraising
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25	Segment	2021 Funding				2022 Funding Targets
26	Segment	Number	Average	Total	Net	Number	Average	Total	Net
27	Direct Mail (feb)	179	$67	$12,048	$7,240	200	$60.00	$12,000.00	$8,000.00
28	Direct Mail (nov)	105	$62	$6,472	$2,205	115	$60.00	$7,000.00	$3,000.00
29	ANM (fund)	238	$75	$17,681	$3,831	140	$100.00	$14,000.00	$7,000.00
30	Total				$13,276				$18,000.00
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