ClickMinded Social Media Channel Cheatsheet
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Social Media Channel Cheatsheet
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To create a copy of this file, go to FILE > MAKE A COPY
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Use this cheatsheet to select the right social channels for your business or brand
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Some ground rules:
1. Make sure that your target audience is actually on that channel.
2. Don't choose more than 1-2 channels if you're just getting started.
3. Be commited to maintaining your presence.
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CHANNELPLATFORM CONSUMPTIONPURPOSEKEYSTONE FORMATSPOSTING CADENCEPAID CAPABILITIESREPORTING CAPABILITIESCUSTOMER SERVICE
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FACEBOOKPassive
Storytelling + Content
Conversions
Monitoring + Engagement
Video
Photo/graphic/image
Live
Stories
3-5x per WeekVery HighHighYes
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TWITTERPassive
Monitoring + Engagement
Announcements
Content
Photo/graphic/image
Gif
Video
DailyHighHighYes
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INSTAGRAMActive + Passive
Storytelling + Content
Announcements
Photo/graphic/image
Stories
Live
DailyMediumMediumYes
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LINKEDINActiveAnnouncements
Recruiting
Articles/news
Links
Job postings
1x per WeekLowLowNo
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SNAPCHATPassiveShort-form storytellingStories
Photography
DailyLowLowNo
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MEDIUMActiveLong-form storytellingLong-form editorial
Articles/Blogs
2-4x per MonthLowLowNo
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PINTERESTActiveContent
Conversion
Photo/graphic/image
Links
Infographics
4-8x per MonthMediumMediumNo
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YOUTUBEActiveStorytelling + ContentVideo
Live
3-8x per MonthHighMediumNo
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