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2 | Social Media Channel Cheatsheet | |||||||
3 | To create a copy of this file, go to FILE > MAKE A COPY | |||||||
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5 | Use this cheatsheet to select the right social channels for your business or brand | |||||||
6 | Some ground rules: 1. Make sure that your target audience is actually on that channel. 2. Don't choose more than 1-2 channels if you're just getting started. 3. Be commited to maintaining your presence. | |||||||
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8 | CHANNEL | PLATFORM CONSUMPTION | PURPOSE | KEYSTONE FORMATS | POSTING CADENCE | PAID CAPABILITIES | REPORTING CAPABILITIES | CUSTOMER SERVICE |
9 | Passive | Storytelling + Content Conversions Monitoring + Engagement | Video Photo/graphic/image Live Stories | 3-5x per Week | Very High | High | Yes | |
10 | Passive | Monitoring + Engagement Announcements Content | Photo/graphic/image Gif Video | Daily | High | High | Yes | |
11 | Active + Passive | Storytelling + Content Announcements | Photo/graphic/image Stories Live | Daily | Medium | Medium | Yes | |
12 | Active | Announcements Recruiting | Articles/news Links Job postings | 1x per Week | Low | Low | No | |
13 | SNAPCHAT | Passive | Short-form storytelling | Stories Photography | Daily | Low | Low | No |
14 | MEDIUM | Active | Long-form storytelling | Long-form editorial Articles/Blogs | 2-4x per Month | Low | Low | No |
15 | Active | Content Conversion | Photo/graphic/image Links Infographics | 4-8x per Month | Medium | Medium | No | |
16 | YOUTUBE | Active | Storytelling + Content | Video Live | 3-8x per Month | High | Medium | No |
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