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INFORMS Journal TitleTitle of paperNames of authors (in order listed in the citation):
Year of publication (between years 2013 and 2017) (ex. 20xx):
Volume and IssuePage numbersArticle URL
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Marketing ScienceThe service revolution and the transformation of marketing scienceRT Rust, MH Huang201433 (2)206-221
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0836
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Management Science
Celebrity endorsements, firm value, and reputation risk: Evidence from the Tiger Woods scandal
CR Knittel, V Stango201460 (1)21-37https://pubsonline.informs.org/doi/10.1287/mnsc.2013.1749
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Marketing Science
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
S Gopinath, JS Thomas, L Krishnamurthi201433 (2)241-258
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0820
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Marketing Science
Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans
DJ Chung, T Steenburgh, K Sudhir201433 (2)165-187
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0815
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Management ScienceTelevision advertising and online searchJ Mingyi, KC Wilbur, B Cowgill, Y Zhu201460 (1)56-73
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2013.1741
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Marketing Science
Personalized online advertising effectiveness: The interplay of what, when, and where
A Bleier, M Eisenbeiss201534 (5)669-688
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0930
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Marketing ScienceProduct and pricing decisions in crowdfundingM Hu, X Li, M Shi201534 (3)331-345
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0900
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Marketing Science
Social dollars: The economic impact of customer participation in a firm-sponsored online customer community
P Manchanda, G Packard, A Pattabhiramiah201534(3)367-387
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0890
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Marketing Science
The Squeaky Wheel Gets the Grease—An empirical analysis of customer voice and firm intervention on Twitter
L Ma, B Sun, S Kekre201534 (5)627-645
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0912
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Marketing ScienceTelevision advertising and online shoppingJ Liaukonyte, T Teixeira, KC Wilbur201534 (3)311-330
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0899
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Marketing Science
Learning about new technologies through social networks: experimental evidence on nontraditional stoves in Bangladesh
G Miller, AM Mobarak201534 (4)480-499
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0845
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Marketing Science
Position effects in search advertising and their moderators: A regression discontinuity approach
S Narayanan, K Kalyanam201534 (3)388-407
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0893
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Marketing ScienceMobile ad effectiveness: Hyper-contextual targeting with crowdednessM Andrews, X Luo, Z Fang, A Ghose201635 (2)218-233
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0905
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Marketing ScienceSentence-based text analysis for customer reviewsJ Büschken, GM Allenby201635 (6)953-975
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0993
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Marketing ScienceMining brand perceptions from twitter social networksA Culotta, J Cutler201635 (3)343-362
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0968
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Marketing Science
The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment
MJ Lovett, R Staelin201635 (1)142-157
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0961
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Marketing Science
Quantifying cross and direct network effects in online consumer-to-consumer platforms
J Chu, P Manchanda201635 (6)870-893
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0976
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Marketing ScienceCredit scoring with social network dataY Wei, P Yildirim, C Van den Bulte, C Dellarocas201635 (2)234-258
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0949
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Marketing ScienceA structured analysis of unstructured big data by leveraging cloud computingX Liu, PV Singh, K Srinivasan201635 (3)363-388
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0972
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Marketing Science
Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting
M Trusov, L Ma, Z Jamal201635 (3)405-426
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0956
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Marketing Science
Online reputation management: Estimating the impact of management responses on consumer reviews
D Proserpio, G Zervas201736 (5)645-665
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1043
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Marketing ScienceCustomer acquisition via display advertising using multi-armed bandit experimentsEM Schwartz, ET Bradlow, PS Fader201736 (4)500-522
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.1023
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Management ScienceSequential search with refinement: Model and application with click-stream dataY Chen, S Yao201763 (12)4345-4365https://pubsonline.informs.org/doi/10.1287/mnsc.2016.2557
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Marketing ScienceSimultaneous or sequential? search strategies in the us auto insurance industryE Honka, P Chintagunta201736 (1)21-42
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0995
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Management Science
Collaborative Consumption: Strategic and Economic Implications of Product Sharing
Baojun Jiang, Lin Tian201864 (3)1171-1188
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2016.2647
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Marketing Science
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
Hannes Datta, George Knox, Bart J. Bronnenberg201837 (1)5-21
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1051
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Marketing Science
The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
Raluca M. Ursu 201837 (4)530-552
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1072
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Marketing SciencePersonalization in Email Marketing: The Role of Noninformative Advertising Content
Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
201837 (2)236-258
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1066
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Marketing Science
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
Bing Jing201837 (3)469-483
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1084
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Marketing ScienceChannels of Impact: User Reviews When Quality Is Dynamic and Managers RespondJudith A. Chevalier, Yaniv Dover, Dina Mayzlin201837 (5)688-709
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1090
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Marketing ScienceBeyond the Last Touch: Attribution in Online AdvertisingRon Berman201837 (5)771-792
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1104
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Management SciencePricing with Cookies: Behavior-Based Price Discrimination and Spatial CompetitionChongwoo Choe, Stephen King, Noriaki Matsushima 201864 (12)5669-5687
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2017.2873
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