| A | B | C | D | E | F | G | H | I | J | K | L | M | N | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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2 | Sports & Entertainment Marketing | |||||||||||||
3 | 20 Weeks: .5 HS Credit | |||||||||||||
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6 | Quarters 1 & 3 | Quarters 2 & 4 | ||||||||||||
7 | ||||||||||||||
8 | Unit 1: What is marketing? • The marketing process, concept, target market, demographics, marketing mix, economics of marketing, property ownership (products in SEM) • History of Sports and Entertainment Marketing • Endorsements • Public Personas • Core vs. Ancillary Products • Royalities • Cross Promotions • Consumer Loyalty • Sponsorships | Unit 4: Place (Distribution) • Channels of Distribution • Global Channels • Who owns the content? • Social Media and Technology Marketing • Games & Entertainment Distribution • Players involved in distributing for an event VS a product | ||||||||||||
9 | Unit 2: Sports and Entertainment Products • Sports Products • Entertainment Products • Product Lifecycle • People are the Product • Marketing Strategies for the Lifecycle | Unit 5: Promotion • Primary and Secondary Goals of Promotion • Building a Customer Base • Four (4) Elements of Promotion • Promotional VS Institutional Advertising • Publicity • Public Relations • Pathos, Logos, Ethos • Product Placement • Personal Selling | ||||||||||||
10 | Unit 3: Price • Laws of Supply and Demand • Definition of Price • Pricing Policies • Strategies and Regulations • Types of Pricing Strategies | |||||||||||||
11 | Collaborators | |||||||||||||
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13 | Misurda | |||||||||||||