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FY26 Prop 302 - Attachment A. Marketing PlanTHIS IS A PUBLIC DOCUMENT. IN ORDER TO EDIT YOU WILL NEED TO DOWNLOAD. CLICK "FILE" THEN SCROLL DOWN TO "DOWNLOAD" AND THEN CLICK "EXCEL"
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Print Placement - 1Details Status of Tactic (New or Ongoing) In-State, Out-of-State, or International Target Market (Location, Target Audience, etc.) - If not applicable, write N/A Payment Cycle (One Time, Monthly, Quarterly, When Invoiced, etc.) Budgeted Cost Backup Documentation
(Linked Document or Page Number in Backup Documentation File)
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Vendor Name: Arizona Office of Tourism
Publication Name: Arizona Official Travel Guide
Ad Size/Color: 1/4 Page, 4C
Issue Date: Jan 2026
Ongoing In-State, Out-of-State, and International National and International One Time $ 5,000.00 Page 4
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Outdoor Placement - 2Details Status of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Lamar
Type of Placement: Billboard
Size: 10'x40'
Dates: Nov 1- Dec 1
New Out-of-State San Diego - CA-8 and CA-805 Junction One Time $ 5,000.00 Page 7
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Broadcast Placement - 3Details Status of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: [Insert Name]
Station Call Letters: KKQR
Spot Length/Frequency: 60/30
Broadcast Dates: Febuary 5-10, 2026		New Out-of-State Seattle One Time $ 3,000.00 Page 9
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Digital Media Placement - 4Details Status of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Expedia
Website Name: Expedia.com
Ad Description: Banner Ad
Dates: Oct. 2025		Ongoing Out-of-State Texas One Time $ 10,000.00 Page 11
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Vendor Name: Instagram
Website Name: Instagram
Ad Description: Social Media Ads - Videos
Dates: January - March 2026		Ongoing Out-of-State Chicago, New York, and Philadelphia When Invoiced $ 5,000.00 Page 12
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Website Development/Enhancement - 5 DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Cvent
Website Address: [Insert Website Address]
Project Description: Creation of Site or Upgrading Specific Aspects of Website		Ongoing In-State, Out-of-State, and International N/A Quarterly - $18,750/quarter $ 75,000.00 Page 20
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Printed Material - 6DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Miles Partnership
Type of Printed Material: [City] Official Travel Guide
Quantity: 50,000
Distribution: Rack Displays		New In-State, Out-of-State, and International National and International One Time $ 20,000.00 Page 25
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Audio-Visual - 7DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Heart and Soul Marketing
Type of AV Material: Video-Based Outreach Campaign
Quantity: 1-60 Seconds
Distribution: Regional Markets		New Out-of-State Outdoor Recreational Enthusiasts or Pacific NW One Time $ 40,000.00 Page 27
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Travel Show - 8DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: U.S. Travel's IPW
Name of Show: IPW
Date: May 2025
Location: Chicago
Ongoing In-State, Out-of-State, and International Tour Operators National and International One Time $ 5,500.00 Page 32
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Media Communications & PR - 9DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: 360View
Name/Type of Project: Media Mission
Brief Description: [Insert details of what media communications will be accomplishing]		New Out-of-State and International Minneapolis in September in 2024
Los Angeles in February 2025
UK in March - June 2025 		Monthly - $5,000.00/month $ 60,000.00 Page 38
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Event Sponsorships - 10DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Fiesta Bowl
Name of Event: Fiesta Bowl
Date(s): January 1, 2025
Brief Description: College Football Bowl Game in Glendale, AZ		Ongoing N/A N/A One Time $ 100,000.00 Page 40
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Research & Strategic Planning - 11DetailsStatus of Tactic Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name: Arizona State University
Name/Type of Project: Conversion Study
Brief Description: Analysis of effective conversion of target cities campaign		New N/A N/A One Time $ 25,000.00 Page 42
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Co-operative Programs - 12DetailsStatus of Tactic Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name: Expedia
Co-op Partners: Arizona Office of Tourism and [Insert DMO]
Date(s): January - March 2025
Description: [Insert details of what co-operative program will be accomplishing]		New International France Monthly Fee during duration of program (January to March 2025) - $1,000.00/month $ 3,000.00 Page 47
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Production & Design - 13DetailsStatus of Tactic Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name: Sunshine and Bourbon
Type of Asset Being Produced: Email Newsletter Design
Quantity: 4 Emails, 1 per quarter
Description: [Insert details of what is being produced]		New N/A N/A Quarterly - $1,000.00/quarter $ 4,000.00 Page 49
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Other Marketing Activities & Projects - 14DetailsStatus of Tactic Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name: NAO Travel
Type of Project: Tour Operator
Date(s): April - May 2026
Description: [Insert details]		New International Mexico One Time $ 50,000.00 Page 60
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Total FY26 Budgeted Costs $ 410,500.00
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