IBO Sales model

	A	B	C	D	F	G	H	I	J	K	L	M	N	O	P	Q
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3	IBO Client Pool Unit Economics				1	2	3	4	5	6	7	8	9	10	11	12
4		Clients Gross Revenue	$29		14,500.00	14,500.00	29,000.00	37,700.00	52,200.00	69,600.00	87,000.00	89,900.00	91,350.00	91,350.00	91,350.00	91,350.00
5		COGS	14.90
6		Franchisee markup	2.00		1,000.00	1,000.00	2,000.00	2,600.00	3,600.00	4,800.00	6,000.00	6,200.00	6,300.00	6,300.00	6,300.00	6,300.00
7		Product costs	12.90		6,450.00	6,450.00	12,900.00	16,770.00	23,220.00	30,960.00	38,700.00	39,990.00	40,635.00	40,635.00	40,635.00	40,635.00
8		Client net revenue*	14.10		7,050.00	7,050.00	14,100.00	18,330.00	25,380.00	33,840.00	42,300.00	43,710.00	44,415.00	44,415.00	44,415.00	44,415.00
9		Net revenue profit margin	48.62%		0.49	0.49	0.49	0.49	0.49	0.49	0.49	0.49	0.49	0.49	0.49	0.49
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13	IBO Unit economics	Franchisee Gross Revenue	14.90		7,450.00	7,450.00	14,900.00	19,370.00	26,820.00	35,760.00	44,700.00	46,190.00	46,935.00	46,935.00	46,935.00	46,935.00
14		COGS (for products sold)	10.1		5,050.00	5,050.00	10,100.00	13,130.00	18,180.00	24,240.00	30,300.00	31,310.00	31,815.00	31,815.00	31,815.00	31,815.00
15		Franchisee net revenue (per order)	4.80		2,400.00	2,400.00	4,800.00	6,240.00	8,640.00	11,520.00	14,400.00	14,880.00	15,120.00	15,120.00	15,120.00	15,120.00
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19		DRIVERS
20		IBO markup	2.00
21		Units sold			500	500	1000	1300	1800	2400	3000	3100	3150	3150	3150	3150
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24		Client total net revenue in 12 months		369,420.0
25		Franchise total net revenue in 12 months		125,760.0
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27		*Net revenue is before all advertising and operational costs
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29		Variables that changes the model
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